My Kitchen Rules contestant Jennifer Evans has hit out at online critics of her appearance in the Seven show.
And it’s only Week One of MKR.
“The people that go online to say bad things like that are clearly too gutless to say it to my face,” Evans told Adelaide Advertiser.
“They stay in their little dark rooms typing anonymous comments with nothing better to do. I haven’t experienced anyone saying anything like that when they see me on the street. Most people say I make them laugh and that what I say is refreshing.”
Discounting the fact that most viewers wouldn’t be able to vent their feelings to her face for logistic reasons, this is pretty harsh.
To be clear, nobody needs to be subjected to hatred or, as previous MKR contestants have received in the past, online threats. Audience backlash did get out of hand for Deni Hines on Celebrity Apprentice however her on-air comments were also of a violent nature.
But the Seven Network has clearly painted Evans as its first MKR villain, from the moment it labelled her a “Princess.” Select editing highlights these points. There are even Twitter hashtags on screen to encourage audience dialogue.
So don’t complain when you get it.
Reality shows of this nature want us to cheer for heroes and hiss the villain, and Evans has been well cast on that score.
Most of the time the network fuels the flames.
Last night Today Tonight jumped on board with a “Princess in the Kitchen” story. Frequently when such controversies arise, the network also wheels out the main suspects on Sunrise to defend their position. It’s a marketing cycle that Seven has perfected.
Opinionated criticism for a show that is rating 1.5m viewers is also far better than apathy. Just ask The Renovators.
Maybe if we see Producers coming out to slam online comment then we’ll know they are serious.
“If I can help bring ratings to the show it can only be a good thing,” Evans said.
Which kinda sums up the whole thing.