Sponsor quits The Circle
Swisse ends its sponsorship of The Circle -but is the backlash going overboard?
Ok, so it hasn’t been a great week for The Circle.
Yumi Stynes and George Negus’ comments about Victoria Cross hero Ben Roberts-Smith were misplaced.
But they’ve apologised and he has accepted them. So is it really necessary for a sponsor to jump ship?
On their Facebook site, vitamin company Swisse says, “Thank you to each and every one of you for contacting Swisse.
“We have spoken directly with Network TEN and have ended our association with The Circle.”
Seriously? Anyone would think there was Sandilands-style malice in Stynes’ comment.
Is it really cause to call for the show to be axed, as the Herald Sun suggests?
The Circle‘s problems are more significant than one Live TV blunder, and that is the show’s performance since Chrissie Swan and Denise Drysdale left the show. Maybe if they had been present the team might have corrected their error the moment it happened, instead of getting carried away with the moment.
Delays over their replacement aren’t reassuring.
Maybe Swisse isn’t happy with the numbers and was looking for an exit.
A little perspective wouldn’t go astray, people…