The Voice (US) fails to sing for Nine

Nine’s gamble to attract audiences to the US series of The Voice has failed in its first outing, as Nine’s primary channel falls to third place behind ABC1.

The show was fourth in its timeslot, averaging 669,000 viewers across its 90 minutes. Tonight it stretches it out for two hours.

Seven Network won with 31.4% to Nine 21.3%, TEN 20.4%, ABC 19.8% and SBS 7.0%.

Seven News topped the night with 1.38m viewers for Seven then Revenge (1.32m), Today Tonight (1.16m), The Amazing Race Australia (1.02m), Home and Away (1.01m), Body of Proof (697,000 / 397,000), Deal or No Deal (658,000) and The Price is Right (413,000).

Nine News was 1.26m for Nine then ACA (1.12m), Hot Seat (768,000), The Voice US (669,000) and Movie: Spiderman 3 (454,000).

Australian Story (1.08m) led ABC1 then ABC News (1.06m), Four Corners (830,000), 7:30 (790,000), Media Watch (747,000) and Q & A (662,000).

MasterChef won its timeslot with 1.26m for TEN. TEN News was 840,000, Last Man Standing was 787,000, NCIS was 583,000, The Project 6pm was 534,000. But The Finder was down to 386,000.

Tour de France led for SBS ONE with 294,000 then Mythbusters (234,000), World News Australia and Man vs Wild (both on 174,000).

Heartbeat topped multichannels with 334,000.

Sunrise: 320,000
Today: 260,000
Breakfast: 45,000
ABC News Breakfast: 39,000 / 23,000

Monday 9 July 2012

30 Comments:

    • Snoopy why do you keep throwing in titles of old 70s and 80s shows? Nine does not play these at 7pm. Digital and Pay TV have nostalgia reruns. Clearly it will be Big Bang if it’s not The Voice, but Nine is continuing with The Voice. I think your joke about old reruns has been made many times now. So your point is made. Thanks.

  1. This sure beats the Australian version of The Voice. I would watch the Americans anytime. Better singers, better dressers, better manners and much better Judges. Cannot understand why this show is not rating. Looks like talent is not appreciated in this country yet again… and we lose a great show to digital….. 🙁

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