★★★★★ 0/5

The Voice (US) fails to sing for Nine

Ratings: Nine's gamble with The Voice US has failed in its first outing, as Nine's primary channel falls behind ABC1.

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Nine’s gamble to attract audiences to the US series of The Voice has failed in its first outing, as Nine’s primary channel falls to third place behind ABC1.

The show was fourth in its timeslot, averaging 669,000 viewers across its 90 minutes. Tonight it stretches it out for two hours.

Seven Network won with 31.4% to Nine 21.3%, TEN 20.4%, ABC 19.8% and SBS 7.0%.

Seven News topped the night with 1.38m viewers for Seven then Revenge (1.32m), Today Tonight (1.16m), The Amazing Race Australia (1.02m), Home and Away (1.01m), Body of Proof (697,000 / 397,000), Deal or No Deal (658,000) and The Price is Right (413,000).

Nine News was 1.26m for Nine then ACA (1.12m), Hot Seat (768,000), The Voice US (669,000) and Movie: Spiderman 3 (454,000).

Australian Story (1.08m) led ABC1 then ABC News (1.06m), Four Corners (830,000), 7:30 (790,000), Media Watch (747,000) and Q & A (662,000).

MasterChef won its timeslot with 1.26m for TEN. TEN News was 840,000, Last Man Standing was 787,000, NCIS was 583,000, The Project 6pm was 534,000. But The Finder was down to 386,000.

Tour de France led for SBS ONE with 294,000 then Mythbusters (234,000), World News Australia and Man vs Wild (both on 174,000).

Heartbeat topped multichannels with 334,000.

Sunrise: 320,000
Today: 260,000
Breakfast: 45,000
ABC News Breakfast: 39,000 / 23,000

Monday 9 July 2012

30 Responses

  3. I am surprised that no-one else has mentioned that this is not the first time it’s been on TV. I remember it being on GO! (I think) last year.

  4. What did Nine expect, put on a reality show that anyone who cares can do a wiki search to find the winner then show a re-run movie just because the new Spiderman is in theaters right now? They deserve those low numbers.

    The Voice will be gone soon, probably replace by more TBBT re-runs.

  7. Surely they could have found some older home grown sitcoms to fill 7pm with till the Olympics and Big Brother come along with.I wasn’t home to see it due to work but putting this voice American version on so soon after the local one is a lot to ask for.

  11. i not surprised, while the voice aust but has been a huge success, an already aired US version that wrapped up a in May is very different to a live Aussie version , according to the age entertainment columnist nine execs where divided over the decision to screen the us version.

  12. @Guy – I don’t recall anyone here predicting 1.7m for The Voice (US) and I don’t recall you predicting 800k. Perhaps you could remind me of the post?

  13. I liked last night’s episode? I was a late starter to the Aussie series and missed the auditions so seeing the selection process is great!

    Liked the judges too, even if they’re not as nice as ours 🙂

  14. Channel Nine is looking like a one trick pony. And things won’t get better after the Olympics when all they have to offer is the “family friendly” Big Brother without the nudity (and the fun) which is destined to follow Excess Baggage to Go! after bombing on the main channel.

  15. Anyone can sign the buggest cheque (especially when you are are desperate for a hit) and acquire a hot format like The Voice for $20M, and play endless repeats of TBBT but it takes skill to launch a new Aussie drama.

    Rolling out the US version of The Voice, and the treatment of Tricky Business just proves that Nine programmers don’t understand or respect their audience or know how to build a schedule.

    Just how much value has Nine lost with the cumulative effect of these crap decisions over the years?

  17. I knew it would fail. People were predicting up to 1.7m for it and i laughed it off saying it would be lucky to get 800k. Obviously it got even less than that. The Nine programmers are at it again really. They have no idea. It seems nothing has changed from Nine’s programmers. They are desperate and this is what happens.

    Good to see Seven dominate the night. Amazing Race was great last night again as was Revenge and Body of Proof but Masterchef was great too for TEN.

  20. This was the most bizarre call of the year!

    Nine had nothing to gain in this few week period befor the games and a lot to lose.

    While i dot think the damage will be significant, its not good when brands get belted like this even if its the US version.

    Most important part of any brand be it TV or otherwise is to keep it fresh and wanted by the people. Dragging this cat out and just thrown in to a spot like this isnt exactly that.

  22. Breakfast lifts by 50 percent?
    “Was that thunder?” my daughter just asked.
    “Yes dear, KP’s just seen last night’s figures for Nine”.
    That pic. is so good.

  24. Lazy, unimaginative programming if you ask me. Ch9 took a chance in taking on the voice franchise and full points for that. It paid off, kudos to them. How about take more chances and keep your programming fresh and exciting.

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