On the weekend TEN’s Director of Morning Television Adam Boland spoke to Fairfax about his upcoming plans for a new breakfast TV show.
The former Sunrise guru is understood to have been given free rein to create his next project with no pressure on deadlines.
Boland acknowledges the big ask taking on his former show and Nine’s Today, but is relishing the chance to draft a format from scratch.
“When you see the concepts, I absolutely will deliver on the promise to be different and reflect society in 2013 … If I can’t do that, well, they can laugh me out of town,” he said.
“Most of all it’s just a super-cool challenge for me – this is the happiest I’ve been professionally in a while.”
Boland took Sunrise to an unassailable position during his time at Seven but his final years were creatively frustrating.
”If I can replicate even some of that success I’ll be happy. I’m not building up expectations; these are tough competitors and I know them well, but at the same time I’m pretty tough and I back myself that if I can build the right team and make the right show, this will shake things up. I do see this as a new beginning for TEN…… it’s a happy and exciting place to be.”
You can be certain the show will tap into social media but just how it does this beyond the usual isn’t yet clear.
”A lot of speculation has been way off the mark but I strongly suspect there will be an element of shock with some of the stuff. There are still the basic rules of breakfast … like the news updates every half-hour. We won’t rewrite the basic rules but how we present the show will be completely different.”
Despite the horrendous hours, there’s no shortage of names to be considered.
Dare we name the new project Good Morning Australia?