Seven will broadcast all RLWC2013 matches live on 7mate as part of an all-encompassing agreement covering broadcast and subscription television rights, IPTV, interconnected TV, catch-up TV, HbbTV, pay per view, video on demand and digital rights, including online and mobile.
RLWC2013 will be hosted by England and Wales with matches also to be held in France and Ireland. The fourteen competing teams are Australia, England, New Zealand, Samoa, Wales, Fiji, France, Papua New Guinea, Ireland, Scotland, Tonga, Cook Islands, and for the first time, Italy and the United States.
Coverage will be produced by the BBC and Premier Sport as host broadcasters as well as by IMG Media, with overlay from Seven Sport under the direction of Seven’s Head of Sport, Saul Shtein.
Tim Worner, CEO of Seven West Media, said: “Seven is delighted to have secured this agreement that will see us as the home of rugby league and the Rugby League World Cup 2013 across October and November.
“It is an extraordinary event and fits perfectly with our portfolio of major sports event that we can drive across our broadcast television platform and our emerging and developing online and mobile content platforms. A key to this agreement is our ability to deliver this amazing event across multiple platforms in formats that meet the demands of our audiences. This approach is a cornerstone for our future development as a broad-based audience company.
“Live events define our business and we are delighted that rugby league will be on Seven’s broadcast platform. We are investing in and building our three channels and 7mate is key to our development, in particular its increasing presence in live sports television and extending its leadership in key male demographics.
“It is also fitting that we are entrusted with the Rugby League World Cup 2013 – it is 50 years this year since the late, great Rex Mossop joined Seven after an extraordinary playing career in league and union, and through his commentary and passion, defined league television coverage in Australia.”
RLWC2013 runs from October 26th- November 30th.