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TEN logo refreshes

TEN has now officially retired its blue and yellow logo, in favour of its new-look blue and silver logo.

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2013-07-09_1433TEN has now officially retired its blue and yellow logo, in favour of its new-look blue and silver logo.

This first appeared a few weeks ago in network publicity shots, as part of a TEN rebranding (although it make take a while before all the stationery, business cards and signage are complete!).

It’s not clear if TEN also plans to announce a new slogan too, although it’s been quite a while since “Seriously” has been used.

TEN has been very good at supplying photos for their recent major announcements with new shows and personalities. In today’s modern landscape press releases with photos get the best attention from both journos and readers.

Meanwhile TEN’s media access website is probably the most comprehensive around, offering online preview, episodic photos and media kits. There was once a time when ABC and SBS were the only networks offering these but while all networks now provide these for journalists, some offer far more content and user-friendly tools than others.

36 Responses

  1. I think they briefly had a logo that used the shape of an X. Is stuff with an X in it still cool? Maybe they should have gone back to that.

  2. I haven’t noticed any great change in 9’s logo for alot longer… Other than a slight facelift and dumping the dots for a while, I’m pretty sure it’s stayed the same too…

  6. They should have stuck with the 2D version of the logo they brought in for a bit last year. It kinda matched their other 2 channels’ logos better.

  13. I’ve noticed this on some of the photos seen on TV Tonight over the past week or so, and last night during Wanted, I noticed it on air for the first time. I don’t watch much on TEN so not sure if it was shown prior to last night.
    It’s an ok change but as some have said, it seems a little washed out. A new logo might be the way to go, and perhaps get the viewers to design one, with the winner being announced on air with some cool prize.

  14. The biggest advantage of the new logo is that it prints out better in greyscale, now that coloured printing has been banned in Pyrmont and Como to save costs.

    But it’s all about the watermark these days, and this won’t look any different. They should have chucked nine dots to the left of it so channel-surfers would stop to watch.

    I just made that up about the coloured printing.

  17. Looks the same to me, can barely see the difference. A complete overhaul of the whole channel including the logo should have been on the cards if they want to appeal to an older and wider audience and get back all the viewers they’ve lost, not just recently, but over the last 20 years.

    Going by what I’ve seen of Ten so far since the new CEO came in, including the all new sexed up “Wanted” and their whole marketing department responsible for the look and feel of the network still holding onto a try hard youthful slant, they still don’t want to be taken ‘seriously’ and just like their logo haven’t changed a bit.

  20. That logo was brought in under Westpac ownership in 1991 just after the bank bought the network out of receivership. For a network which tries to skew young it really isn’t a good look to have a logo which is 23 years old. Even Seven has a more recent logo which was introduced on New Year’s Day 2000.

  21. And I just thought it was some miner with much influence at Network Ten divesting gold stocks, before the gold price fell even lower.

    Perhaps this was a project assigned to Locky, and in true form this was the best he could come up with?

  22. It looks even worse. Watching the promos these past couple of weeks you can hardly notice the TEN logo anymore. Its washed and doesn’t pop anymore. At least the yellow had it standing out.

  23. I thought I had noticed this over the last week or so with the promo shots that have been accompanying the media releases. They didn’t change much!

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