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TEN logo refreshes

TEN has now officially retired its blue and yellow logo, in favour of its new-look blue and silver logo.

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2013-07-09_1433TEN has now officially retired its blue and yellow logo, in favour of its new-look blue and silver logo.

This first appeared a few weeks ago in network publicity shots, as part of a TEN rebranding (although it make take a while before all the stationery, business cards and signage are complete!).

It’s not clear if TEN also plans to announce a new slogan too, although it’s been quite a while since “Seriously” has been used.

TEN has been very good at supplying photos for their recent major announcements with new shows and personalities. In today’s modern landscape press releases with photos get the best attention from both journos and readers.

Meanwhile TEN’s media access website is probably the most comprehensive around, offering online preview, episodic photos and media kits. There was once a time when ABC and SBS were the only networks offering these but while all networks now provide these for journalists, some offer far more content and user-friendly tools than others.

36 Responses

  2. the logo looks more like it did in the Mid 90s. go on good and search Network Ten logos and you will see it looks similar to that. The colours over the last 20 years or so may have changed but the logo is still the same. it is important to have a new logo if you want to get more youth orientated audiences. Although that is not the plan anymore since the new ceo came in. The difference with the logo this time is more 3d looking. Similar to ABC america’s logo.

  4. I did 20 years in the military and noticed that every time money was short and morale was low, the chief of the time would redesign our uniform. Had absolutely no effect on morale or combat efficiency but it peeved off a bunch of folks because they had to buy new uniforms.

    See any similarity? Yeah, the uniform was blue too.

  5. Very conservative and bland, They just need to put a right leaning slant on the text, and that will be job done. Andrew Bolt would be proud.

    @Mr Rampage, the Roman X logo was droppped owing to little old grannies ringing in asking if they were showing X rated programs, I kid you not! I think it was the best logo they had since the snowflake one TEN10 Sydney had in the 70’s.

    Nine should just drop the number 9 and keep the nine dots as a logo by itself as an update. But hey, I don”t work in graphic design, not paid nearly enough.

  7. David – I first thought it read “user-friendly Fools”…

    @ Mr Rampage – When TEN relaunched with the “X” logo, everyone thought is had become a porn network – except in Queenslnd of course where viewers tried to drink beer from the rear of the set…

  9. it is definitely fresh and modern, it will be interesting to see how they go with their new local content, considering they would have lost a lot of viewers after dumping the circle which leads me to my only concern for ten is that the Circle was a high note for them, there new morning show has a lot to live up to.

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