Jump-in surveyed a cross-section of 1001 Australians through online research which, whilst it skews the results in favour of those already actively engaged online, still delivers results that concur with similar surveys.
They indicate second-screen use is higher amongst younger viewers and females.
Amongst its findings it found:
- 66% watch an average of three hours and six minutes a day.
- Almost 69% engage in some other activity while watching TV. 31% watch TV without engaging in any other activities.
- 46% use a portable digital device while watching television.
- 46% use their computer, smartphone or tablet while watching TV. 35% of these are using these devices to check emails, surf the web and generally multitask.
- 79% use a second screen are on social networking sites whilst watching.
- 82% search for content related to the TV show they are watching.
- Men are almost twice as likely as women to watch TV without engaging in any other activity.
- 55-64 year olds are twice as likely to watch TV without second screen activity compared with 18 to 24 year olds.
- 41% using TV for self-improvement. Three quarters of TV viewers profess to being inspired by a television show to try a new activity, with cooking, exercise, decorating and renovating being the most popular activities.
Second-screen activities with laptops, smart-phones and tablets whilst watching TV:
- Catching up on email (98%)
- Posting on social media like Facebook and Twitter (79%)
- Working or doing homework (78%)
- 72% call or text friends to tell them to watch a show
- 70% have shopped for items seen on TV
- 51% post social media updates about shows they are watching
- 50% have voted in a TV show poll
Jump-in spokeswoman Bec Haagsma said, “People want bigger viewing experiences and to get inside their favourite shows, connecting with the stars and getting all those extra bits of information to give them one-up on their mates and other viewers.
“This is what we have been offering for State of Origin fans that download Jump-in. While watching the game on Channel Nine, they can have a fantastic second screen experience on their iPad or iPhone which provides them access to game stats, historical match info and game highlights from up to 16 different camera angles.”