What are some of the big success stories when it comes to viewing on PVRs up to 7 days after Live broadcast?
As has been reported previously, the hits are dominated by Drama. After all, there’s not much point in recording the News or even Sport to watch later, if you don’t catch these Live you’ll probably hear the important points before you’d get around to watching them.
In Week 33 Broadchurch picked up nearly another 1/4 of its audience in Timeshifted viewing, lifting it from 890,000 to 1,098,000. Mr. Selfridge also picked up nearly another 1/4, lifting from 823,000 to 1,015,000. Under the Dome was up by 1/5 of its audience, up from 847,000 to 1,022,000.
Broadchurch has gained between 22.1% – 26.9% every week for the last month, indicating a big audience who aren’t watching it on Friday nights but are still drawn to the show.
Other ABC shows with significant rises include The Time of our Lives, Gruen Nation, The Town, Upper Middle Bogan, The Hamster Decides and It’s a Date.
Amongst the Seven shows to score well in Timeshifting in recent weeks are Mr. Selfridge, Castle, Bones, Winners and Losers, How I Met Your Mother, A Place to Call Home and Criminal Minds. For the most part The X Factor has only seeing nominal rises.
On Nine there are lifts for Arrow, Underbelly: Squizzy, The Bible and to a lesser extent, Hamish & Andy’s Gap Year Asia. But The Block barely raised a blip.
TEN may struggle with some overnight ratings but it too has wins in Timeshifting including Under the Dome, Offspring, Ripper Street and Elementary.
Vikings is currently the most popular Timeshifted show for SBS.
Yet there are also struggling shows that are making marked improvements from Timeshifting.
In Week 33 The Mole rated just 228,000 but it picked up another 101,000 in Timeshifting. While that isn’t enough to brand the show a success, it was still a 44.3% improvement.
In Week 32 Red Widow improved by 82.9% and in Week 31 The Americans gained another 32.5%.
Such numbers are rarely reported in the daily toil of ratings reportage, largely because they are seen as “old news” by the time the data arrives. But they are important to networks, advertisers and producers. All shows would also see further growth through Catch-Up viewing online.
TV Tonight regularly publishes Timeshifted numbers which can be found by hovering over the Ratings tab in the homepage Menu.
Data for this story was tracked over Weeks 30 - 33, 2013.