Revealed is in the wrong timeslot
Okay somebody needs to say this out loud.
- Published by David Knox
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Okay somebody needs to say this out loud.
Revealed with Hugh Riminton is sitting in the wrong timeslot and needs to move.
Last night the show pulled 245,000 viewers. That was down slightly from 252,000 last week. For the second week in a row it was last in its timeslot, beaten by Vikings (263,000) on SBS . It’s so low even TEN’s own ratings report today didn’t give it a mention. Again.
Yet it had a lead-in of 575,000 from Law and Order: SVU. The problem is the drama audience is showing next to no interest in sticking around for a mix of local and international current affairs.
While TEN has sought to give the show a soft launch, away from the big hitters earlier in the week, it hasn’t offered the show any traction from a like-minded audience.
Yet on Sunday morning they have The Bolt Report and Meet the Press which strike me as much better pairings.
New SVU will be back soon, but I’m not convinced that will make a big difference. If TEN wants its Thursday share to go up they’d be better off resuming their double of premiere / repeat eps and put Hugh Riminton to 9:30am Sundays with a live political interview packaged with other stories. We have a brand new government and with his excellent political background there will be much to discuss.
Nine network won the night with a 29.2% share followed by Seven 28.7%, ABC 19.3%, TEN 16.8% and SBS 6.0%.
OzTAM Overnights: Thursday 19 September 2013
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- Tagged with Law and Order: SVU, Meet the Press, Revealed, The Bolt Report, Vikings
32 Responses
@Jason
American content hosted by an Australian is cheap local content.
Putting Revealed, a show which will get 300k older viewers, on early in the evening would just be suicide.
Sunday is already chock full of news and current affairs and Ten don’t need local content on Sundays, they need it on Thursdays and the only other thing they have to show at 9:30pm on Thursday is an SUV rpt which only rated marginally better.
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I watched the first week…like Hugh’s work…totally forgot last night….I think it is sort of in the wrong place…but not sure Sunday morning is a great move…I personally am on ABC Sundays.
Hey David, Just curious to know whether you get ratings information for The Morning Show and Mornings? Who comes out on top?
Totally agree with Jock.
Provide the readers of this blog with a preview to any new Ten progam (or idea for a program) and take scheduling ideas from us. As it currently stands, Ten is the only network in the world/universe that could screw up the schedule for a program with Riminton. The guy is a quality journo/presenter and doesn’t deserve to be buried in late night television.
@ryan why put it on fri night up against the footy, when thats exactly the sort of viewers who would be watching it??
@jonno exactly! i didn’t even know it was on until it was over & saw it on the epg. Ten were too busy promoting & cross promoting the Bachelor on nearly every show whilst Revealed barely got a mention.
Ten really need to look at the way they promo shows, whats the point in trying to shove it down peoples necks when they may not be interested at the expense of not promoting another show, how about diversifying it?
Hugh’s show is basically the truth is without Hamish and a new name. But I agree it’s on the wrong night, but then again ten seems to do that very well l8ly! This week live should be sundays 9.30, a league of their own should be Friday 8.30
The problem is there isn’t enough Australian content. I have watched both weeks and as soon as the US stories have begun I have found my attention waning. Hugh is a fabulous talent and it’s great to see Ten using him in wider roles.
Why not try it where the Simpsons are on a Monday night?? Cant do worse than the Simpsons surely.
Its not like ‘The project” is cutting its way to the top.
Personally l think the ‘Project’ goes to long and they should reduce hosts to 3
Maybe Hugh is auditioning for 60 Minutes. I am sure he must miss the salary & perks he must have had at Nine & with Laurie Oakes in the twilight of his career I would have thought that he was always the obvious replacement.
As a Current affairs junkie I have not come across this show, simply because I never knew it was on. David you are right on this. This show is so lost at sea in this timeslot. Backed onto something better in a more appropriate timeslot, people like me might sample it.
I watched this show last night for the first time and thought it was great.. Have always been a fan of Hugh – and every story was really interesting.. I don’t watch much (non-delayed) programs anymore – but I did watch this last night, I was surprised how good it was.. But – I thought exactly the same thing, why the hell are they playing this here – especially up against the footy shows as well.
Against the Footy Show is not the real problem, they are different audiences so you want to offer an alternative. But it is a current affairs island on its own out there, without any traction from the preceding content. It doesn’t even pair with a factual or doco at the moment.
It has an awful name too…I’m sure most people looking at the program guide would think it’s a magic show in the vein of Dynamo.
I think Ten needs to start outsourcing all their programming decisions to the readers of this website. Ever single one of us could have told them that this was going to happen (and judging by the usual downward trajectory of Ten shows, it’ll be rating in the 100s within a couple of weeks).
I think Ten should give this show a big relaunch on Sunday nights, to try and fill the gap that Seven/Nine have left by going talent crazy:
6:30 – New Simpsons
7:00 – New Modern Family
7:30 – Revealed
8:30 – New Elementary
It’s not a strong enough show to sit at either end of the schedule – Ten needs to place it between stronger shows.
This show was better last night with the Alan bond interview…but once the US stories appear i’m not interested. Given it is filled with US contact it does not warrant an earlier slot.
I would not think there is any more room on a Sunday morning for another Current affairs program on Ten
Ten needs to make it 100% Australian…then a Sunday evening slot might work in an already crowed slot.
But which newspaper will sponsor it on Sunday?
@Leigh H – Totally agree. CBS 60Minutes is Nine’s 60Minutes is Revealed. All have the same content. Revealed is superior, visually. Yet, TEN can only pull a quarter of what Nine can pull – and, again, come in 4th behind the ABC. But, hey, wow, TEN did get into double-digits last night.
From what I saw last night the “local content” was Hugh Riminton reading from an autocue followed by items from CBS 60Minutes (Aug 18 & Sept 1).
If these stories had been used by Nine they would have rated around 1m.
How cheap is this show to make? Someone already on the payroll intros bits off the shelf from CBS News. Anderson Cooper and the crocodiles was from March.
This would surely be cheaper than anything else currently on Sunday morning.
Hugh Riminton is a talent. The problem is that Ten has confused their consumers so much that over the last year or two with so many changes people have lost hope and empathy.
Ten needs a clear well crafted strategy and maybe a few experienced broadcast managers as well.
I don’t disagree with you David but This Week Live rated 259,000 at 9.30 Wednesday. Ten are in trouble all over the place. Is there any guarantee that whatever they replace it with will do better?
IIRC Hard Copy was in this timeslot back in the day but agree Thursday night is not a good timeslot but credit to ten for pursuing new ideas. Maybe 630pm Sunday or at 730 pm and they may grab the 60 min or Sunday night viewers who can’t be bothered waiting out the talent shows f
Isn’t Revealed out rating The Bolt Report which gets ~100k and Meet The Press ~150k?
Though they are both repeated in the afternoon with the News which boosts their overall viewers.
But perhaps Ten doesn’t care much about 9:30pm. The Americans only rated 150k. And Revealed is local content, probably not that expensive and keeps Rimmington from jumping ship with the other rats.
If a proper effort fails, then yes I agree, Sunday morning would suit.
I disagree. I would move it 730pm slot somewhere before throwing it away in the morning. If Sunday Night and 60M continue to pull audiences this can too. Why would a viewer have faith in a show when the network doesn’t?
I would go further and say that the maybe the audience is just not interested in overseas stories whatsoever. Hugh should just do a weekly half hour show featuring local stories.