Daylight Saving takes TV ratings hostage

2013-10-10_0913Daylight Saving appears to be biting in TV ratings land with low numbers on a Wednesday despite some good content on offer.

Only the 6pm news services eclipsed the magic million, with Home and Away the highest-rated entertainment show at 909,000.

Nine managed to win the night despite an average launch for Hostages (693,000 / 688,000). Seven also saw Marvel’s Agents of S.H.I.E.L.D.  drop to 887,000 as the two shows went head to head.

Nine Network was 29.7%, then Seven 28.2%, ABC 19.1%, TEN 18.5% and SBS 4.5%.

Nine News (1.11m) topped the night for Nine followed by A Current Affair (952,000), Big Brother (826,000), Hostages (693,000 / 688,000) and Hot Seat (577,000). A CSI repeat was 245,000.

Seven News was (1.1m) then Home and Away (909,000), Today Tonight (895,000), Marvel’s Agents of S.H.I.E.L.D. (887,000), Cosentino:  The Magic,The Mystery, The Madness (770,000), Million Dollar Minute (508,000) and Highway Patrol (443,000). Men At Work was 215,000.

Gruen Planet (884,000) was best for ABC1 followed by ABC News (856,000), 7:30 (762,000), Julia Zemiro’s Home Delivery (621,000), Tractor Monkeys (552,000) and Adam Hills: The Last Leg (431,000).

The Bachelor Australia did best for TEN at 649,000 then Wonderland (563,000), TEN Eyewitness News (561,000) and The Project (500,000). The Simpsons was 316,000 and This Week Live was 276,000.

On SBS ONE it was Queen of Tigers (237,000), 24 Hours in Emergency (200,000), World News Australia (154,000) and Prisoners of War (60,000).

The Big Bang Theory (290,000 / 280,000) topped multichannels.

Sunrise: 340,000
Today: 306,000
ABC News Breakfast: 55,000 / 38,000

OzTAM Overnights: Wednesday 9 October 2013

16 Comments:

  1. Find it funny The Bachelor is sponsored by Gillette (in SCTEN promos). The talent could use a few freebies.
    @stevie g – Because of the minority screaming and whining for new shows to be fast tracked. It does have its down side.

  2. Tried to get into Hostages but it was hard…only toward the end of the 2nd hour did it start to get better for me. Only suffered through it to watch CSI even though it was a repeat.
    Seven seems to be intent on overexposing Cosentino causing his ratings to fall.

  3. There is heaps to watch at the moment, trying to keep track of all the new and returning fast tracked shows, lucky I now finally have a PVR, but I do question whether there needs to be such an onslaught of new shows in daylight savings time.

  4. Lots of tv of all sorts to watch if people wanted to, they just didn’t.

    Agents of S.H.I.E.L.D. is an ok action show but nothing special.

    50k for Prisoners of War is very disappointing, though I must confess I recorded it because I was watching #3.3 of DCI Banks on cable.

  5. I thought there was plenty on offer. Lately I’ve found myself more interested in the Wed/Thurs/Fri offerings instead of Sun/Mon/Tues. Its odd really!

  6. It sure does – which is why Aussie drama needs to be screened in the non-daylight saving period for maximum impact – and why so much new Aussie drama was recently bumped into next year. Also makes sense when there is so much new US drama screening.

  7. I’m surprised you commented that there was “good content on offer”, we decided to tape Gruen and then watch DVDs because we really couldn’t find anything to rouse our interest. We even discussed digging out the board games!! It has nothing to do with daylight saving, but rather the poor product and the way the networks treat us, their customers….and yes that includes SBS and even the ABC (although they are marginally better)

  8. The Bachelor’s move to Wednesday night was definitely the right one. That is probably the closest Ten has been to the others in the 7.30 slot for quite some time. Would have been even better if they had started it there in the first place.

  9. Didn’t watch SHIELD last night, channel 2 offerings are much better. But I did use Seven catch-up for SHIELD, that was the first and last time I will be using that service. Advertising in the program is so uncool, also the volume of the ads goes up when compared to the program. Nine and Ten don’t have ads. Also forget able using ad-filtering programs, the seven-app doesn’t work when they are enabled.

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