Gruen Planet: Oct 2

Joining Wil Anderson, Todd Sampson and Russel Howcroft on Gruen Planet this week are Lauren Fried from Pulse Marketing and Dan Gregory from The Impossible Institute.

On Gruen Planet this week, we ask why advertising is turning into a giant episode of Candid Camera. Why are so many brands pranking people and putting the resulting videos on YouTube? Are the people in these ads actors? Is it okay to scare the crap out of people just so you can sell another TV set?

Also, we take a trip to South Australia to pull apart the ‘Barossa – Be Consumed’ ad, the one featuring Nick Cave’s ‘Red Right Hand’ on the soundtrack. Is it just us or is SA wooing the usually ignored murder demographic?

Episode 4, Wednesday October 2 at 8.30pm on ABC1