Gruen Planet: Oct 23
This week Gruen Planet looks at whether Australian consumers will pay more for clothing over sweat-shop imports.
- Published by David Knox
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- Filed under Programming
This week on Gruen Planet the guests are Lauren Fried from Pulse Communications and “marketing bloke and occasional propagandist” Toby Ralph.
On Gruen Planet this week, the amber fluid, beer. Despite a decade of big budget, over the top ads, Australian beer consumption is at a 66 year low. What if all those commercials, regularly voted as among the world’s best, actually failed? And what can the industry’s marketers do to turn the situation around?
Also, six months after the collapse of the Rana Plaza clothing factory in Bangladesh, we look at the ways brands respond to that kind of crisis. Is it better to go public or stay silent? Will the Australian consumer value low prices more than human life?
Join Wil Anderson and regular key panellists Todd Sampson and Russel Howcroft as they run the Gruen Planet scanner across the biggest news stories of the week, at home and abroad, pinpointing exactly where the truth stops and the spin, branding and image control begin.
Wednesday October 23 at 8.30pm on ABC1.
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2 Responses
Australian beer consumption is at a 66 year low?
Hardly surprising given the price these days of all but the nastiest swill.
I cut back on my beer consumption years ago. I didn’t imagine it would have this effect.
I’ll have to have a few coldies whilst watching Gruen to rectify the situation.