Seven partners with Beyond for North American push
Seven has partnered with Beyond Productions to create new programming, initially for North America.
Michael Krupat (Chopped, The Customer Is Always Right, Dad Camp), most recently SVP of Development & Branded Content at Ryan Seacrest Productions, will take charge of a Los Angeles base.
The content generated by the venture will be co-produced by Seven Productions and Beyond Productions, and distributed internationally by Beyond Distribution.
Brad Lyons, Director of Network Production for Seven, said: “Our success in television is built on great ideas, and creating and commissioning great programmes. Our success in production and most importantly our people are driving a growth business for Seven Productions. This business is expanding dramatically. A key focus for us is taking our ideas and our content further into international markets. This strategy involves partnering with strategic alliances such as this venture with Beyond. Beyond has a fantastic team and we are looking forward to creating great new content with them.”
John Luscombe, EVP and GM of Beyond Productions said: “Beyond has a great reputation for developing innovative and sustainable formats for the American marketplace. Joining forces with Australia’s largest producer and leading free to air network is a great way to expand our long standing production business in the United States.”