Seven nabs Australian PGA Championship

2014-04-02_1155Seven has secured the rights to the Australian PGA Championship, which previously aired on TEN, in a new ‘multi-year deal.’

To be played on Queensland’s Gold Coast in early December, it will be broadcast live for five hours each day.

The deal means Seven now has key Australian golf tournaments including the Australian PGA Championship, the Emirates Australian Open and the Australian Masters, and the Perth International.

Saul Shtein, Seven’s Head of Sport, said: “This is a terrific outcome for Seven and also for golf in Australia. The triple crown of Australian golf on the one network will significantly enhance awareness in Australia of these great tournaments and the sport. We are looking forward to a tremendous summer of golf and we’re delighted to partner with the PGA.”

“The PGA is delighted to partner with the Seven Network for the PGA’s flagship tournament, the Australian PGA Championship,” said Brian Thorburn, Chief Executive Officer of the PGA of Australia.

“From the PGA Tour of Australasia through to grass roots golf and the world’s biggest stages Australian golf is booming and we’re pleased to partner with a network who is a passionate and innovative live sports broadcaster.”

Seven Network will air the US Masters tournament live, with defending champ Aussie Adam Scott, later this month.

6 Comments:

  1. David…slightly off topic…but do you know if Channel 7 has the rights to the GAA for this year?

    That’s Irish hurling and Gaelic Football for those that don’t know.

  2. C7 was a cable channel.

    “a network who is a passionate and innovative live sports broadcaster.” – I think he’s got channel 7 confused with someone else (although not one of the other FTA networks)

  3. With Seven buying all this sports (granted they lost the V8s), where they are going to put it all? They are already squeezing it on 7two and 7mate, but wouldn’t it be better to have an official ‘7Sports’ channel and a true 24hour sports channel (not the now half-baked version OneHD once was). Does anyone remember they tried this this before looooog time ago when digital first was introduced with C7Sports?

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