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Seven snares Super Bowl, NFL.

Seven signs a 5 year agreement for coverage of the US National Football League.

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2014-06-16_1148Seven has signed a five year agreement for coverage of the US National Football League on Seven and 7mate.

Seven will broadcast three consecutive games on Sunday, ending with NFL Sunday Night Football, all Live on 7mate on Mondays.

Seven will also broadcast live the NFL Playoffs and Super Bowl.

The agreement also includes marquee NFL games such as the traditional Kick-off game and Thanksgiving NFL matches.

Seven’s deal includes digital platforms, such as online and HbbTV for select programming and video clips.

7mate will also telecast other NFL programmes, including: Hard Knocks, Sound FX, A Football Life, Road to the Super Bowl, Road to the Playoffs and America’s Game: The Super Bowl Champions.

Seven’s Head of Sport, Saul Shtein, said: “This is a great signing. We are delighted to be partners with the NFL in Australia. The signing of the NFL to Seven reaffirms a key strategy in our future: a focus on live coverage of major sports events across our broadcast television platform and leveraging and expanding that presence into new forms of content delivery. We are looking forward to working with the NFL and its other media partners to deliver all-encompassing coverage across a number of our broadcast platforms.”

Kurt Burnette, Chief Revenue Officer for Seven said: “The NFL is an extraordinary global sports franchise with a proven dedicated and loyal audience. Now on Australia’s most-watched network, NFL will bring to Seven more of the highly sought after and often elusive male audiences to television. It is the perfect fit for 7mate’s programming strategy and will offer a number of new opportunities across our multiple channel platform for our audiences and our advertising partners.”

“We are proud to partner with Seven in Australia, giving our fans broader access to our content on free television and across their digital platforms,” said Julie Moeller, NFL Vice President of International Media and Business Development. “This partnership extends across many different areas of our business and showcases our award winning programming on a year-round basis.”

26 Responses

  2. @Teo: Erm, ABC 2 showed the Hockey World Cup matches; most of the Hockeyroos games were shown, albeit sometimes on replay, and the Kookabuuras games were shown live, as were all the finals from Friday through to Sunday.

  3. Must be part of an import deal where seven get it for free .otherwise why on earth ratings are so small .guess need to put something on the digital channels .surely getting rights to broadcasts many aussie sports would be far better option. Look at the kookaburras and the hockey roos both just played in the hockey World Cup both teams made the finals and no live coverage on Australian television . By the way The mens team won the World Cup but then that would cost money..seriously seven we want to watch aussie teams not amercian rubbish.

  4. Its a great get for Seven. I kind of enjoy watching the NFL from time to time. 7mate is well and truly becoming something ONE tried to become. They keep getting more and more sport and its only a good thing for all the fans of the sports they want to see.

    Now the question i have is who is going to be the next Olympic Broadcaster. We’ve been waiting months and months. I wonder if Seven will snag them too. So much sport is coming up for grabs in the next couple of years. Its an interesting time.

  5. I was more than happy to watch the games on One when they were on over the weekend, but Monday morning is just pointless.

    Late Monday night could work, I guess.

  6. @Chuck128 – I watch way more NFL than these silly Australian winter ball games.

    Good luck to 7. Seems like they are trying to make Mate a lot like Ten tried to make One, but without the 24/7 sport focus (the male dominated focus) and are doing a far far better job of it!

  7. So who has the rights to the ‘Lingerie League’?-seriously folks, it’s Yank Gridiron-how many people actually watch or follow it other than expat Septics?

  8. @gabbo and what’s that? NFL will never do well in Australia because of the time difference. Games are played early/mid morning Friday , Monday and Tuesday Australian time. It’s good that the games will be shown free to air but NFL won’t do any better on 7 than it did on Ten.

  9. @justinpa One were showing 3 games back to back to back on Monday mornings (just like 7) plus Thursday Night Football. Not sure how that’s more than One!!

    @mistaken I’m with you, it doesn’t rate. The SuperBowl gets a few eyeballs but that’s about it. But good on 7.

  10. As other people have mentioned about NBA being on 7mate then I wouldn’t bother as 7 will be terrible as One was a great broadcaster at NBA. Bring on Ten any day over 7 for NBA coverage

  12. This smells like a ‘7sport’ channel is brewing to have it’s own EPSN/FOX Sport FTA competitor, now OneHD is a shadow of its former self?

  13. Finally Ten make a smart decision. NFL has never rated in Australia and it’s things like this that should be cut to save money rather than news personnel and bulletins.

  14. I didn’t expect Seven/7mate to snap up the rights from Ten/One.

    I assume that the Monday coverage here will be like how One aired these games. The only extra games will be the marquee ones (like the article said).

    The only difference is that the Super Bowl will be on Seven, meaning more eyeballs would be watching it compare to Ten in previous years.

  15. Interesting – but positive – move.

    Having just watched the final game of the NBA (basketball) Finals on Foxtel, it would have been awesome if more people had the chance to see 2 Aussies become champions on free-to-air.

    Go Spurs Go.

  16. Congrats ch7. Will NBA be next? Granted there is a digital pass option and a few games in ESPN per week, are FTA rights a possibility soon? Would rate very well.

    On a diff note it’s ironic how there will 3 live games of NFL per week yet only 1 live game of NRL on FTA per week.

  17. Just saw on ‘the Australian’ website that ESPN still has all the Pay TV rights.

    That’s good for me, as I have Foxtel and enjoy it much better on ESPN, but its good for FTA, and it looks like Seven will show a lot more games than One/Ten ever did.

  19. ONE did a good job with the NFL. Especially in the early years when the HD quality was excellent. Last few years the quality wasn’t quite as good (but still seemed to be a better quality than the other HD channels – bitrate? or whatever the correct term is).

    Will be interesting to see the HD quality on 7mate.

  20. ESPN has been showing ads saying the NFL returns on Sept 5…I guess they need to let us know now as no-one will be watching the college softball, WNBA and poker over the next couple of months

  23. Wow, this actually looks pretty good, although I wonder if it means Fox Sports has pulled the pin on the games they showed each week like they have with the baseball.

  25. Does this affect ESPN’s deal at all? As long as ESPN still shows all the playoffs/Monday Night Football and Superbowl then I’m happy.

    Hopefully it’s just Seven snapping up the rights that ONE/Ten had, which basically was that.

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