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Jamie Oliver set to follow MasterChef

MasterChef wraps on July 28, but can Save with Jamie serve up a suitable replacement?

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2014-07-17_1051It’s official.

The MasterChef Australia finale will air 7:30pm Monday July 28th as two finalists compete for the $250,000 prize and the 2014 title.

The series, which has been enjoying a strong resurgence, will air across two hours on TEN.

But the following night, Tuesday July 29, TEN is back to Jamie Oliver with a new series of Save with Jamie.

“Piri Piri Pork”
Jamie shows how to create a piri piri pork belly with crispy crackling & frugal hangover noodles topped with Asian-style crispy and runny fried egg.

While I get the programming link of dovetailing from one food series to another, this does highlight the problems TEN is facing without a big brand to replace MasterChef.

The Bachelor will premiere on the following night, July 30 and continues July 31. TEN is clearly carving out a Wednesday / Thursday map for the series so it doesn’t compete head-on with The X Factor. Nine will also have The Block: Glasshouse in play by then.

Of course, all of this takes place during the Commonwealth Games, which should see TEN numbers rise. It’s a bit unfortunate TEN’s primary channel won’t cross to the games until around 9:30pm on most nights (from 6pm on ONE) due to a lack of finals in Glasgow’s early morning schedule.

6 Responses

  1. Its a good move to have The Bachelor on Wednesdays and Thursdays. Even if Sundays and Mondays struggle post MasterChef, at least Ten will still have a competitive Wednesday to Friday lineup. Maybe Recipe to Riches will also air two nights a week on Sundays and Mondays possibly.

  2. As much as I’m a fan of Jamie Oliver I thought this show didn’t work when it was last broadcast on Ten.

    It wasn’t that long ago that Jamie’s shows were broadcast in non-ratings seasons, how has it happened that Ten are now using them to replace the MC juggernaut?

  4. It just shows how important major formats are to underpin the schedule. Jamie Oliver isn’t a marquee show, if anything it sounds like a filler on a Sunday afternoon.

    With Seven having TXF & TAR, and Nine bringing on The Block & BB, Ten need some more big scale formats ASAP. The Bachelor isn’t enough alone.

  5. I was wondering what Ten was going to show once MC is finished. I do like the idea of only showing the Bachelor on Wednesday and Thursday, hopefully viewers will tune in, considering that 7 does not have any reality on, unless they show TARAUvsNZ on a Wednesday or Thursday.
    Also what is Ten going to show in their 7:30 slot on Mondays? The article does not say unless we are to assume that the Jamie Oliver show will be on both Monday and Tuesdays.

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