The ACCC found four produce labelled as being made in South Australia’s Barossa Valley were manufactured in other states.
Maggie Beer-branded ice-cream, extra virgin olive oil, and rosemary and verjuice biscuits are made by third parties in Victoria, and the company’s aged red wine vinegar is produced in Queensland, Fairfax reports.
ACCC Chairman Rod Sims said, “The Barossa Valley is a nationally recognised premium food and wine destination, and businesses in that region use place of origin claims to promote or distinguish their product from others in the market.
“Misleading representations about the origin of products to capitalise on this demand undermines the integrity of credence claims which are relied on by consumers and, equally important, can harm competing producers whose products are made locally.”
In a statement, Beer said the four product lines were originally made in South Australia, but that the company changed suppliers as it expanded.
“Maggie Beer customers can be 100 per cent sure on the provenance of the food that we offer,” she said. “I apologise to anyone who may in the past have been misled in any way. It’s the last thing I would want to do.”
Beer’s ABC series The Cook and the Chef ended in 2009 but she remains a popular guest on such shows as MasterChef Australia.