In the game of programming, “retention” is a key word -trying to make sure your line-up has momentum and you’re not shedding too many viewers from show to show, only to re-build with a later programme.
Looking at Tuesday night, Nine had better retention than Seven and TEN in the early evening, both of which lost viewers at the 7:30pm junction only to rebuild them again. It’s effectively a dip in viewing trends for the hour.
Both Bringing Sexy Back and Jamie’s Comfort Food lost viewers from their preceding programmes (Home and Away / The Project 7pm) only to rebuild them an hour later with Winners and Losers and NCIS. That’s partly due to the pulling power of The Block, but also because neither is compelling viewing. That said Bringing Sexy Back did increase on its audience from last week.
Nine network won the night with a 30.6% share then Seven 29.1%, TEN 18.4%, ABC 16.7% and SBS 5.2%.
The Block topped the night with 1.36m for Nine then Nine News (1.12m / 1.00m), ACA (839,000), Big Brother (696,000) and Hot Seat (612,000).
Seven News (1.03m / 969,000) led Seven then Home and Away (916,000), Winners and Losers (839,000), Bringing Sexy Back (691,000), Million Dollar Minute (513,000) and Prince Harry at 30 (486,000).
The Project lifted to 701,000 / 551,000 for TEN. TEN Eyewitness News was 615,000, NCIS was 506,000, Jamie’s Comfort Food was 409,000 and Under the Dome was 323,000.
ABC News (779,000) led for ABC then 7:30 (666,000), Brilliant Creatures (615,000), Foreign Correspondent (578,000), At the Movies (512,000) and QI (418,000).
CNN doco series The Sixties (285,000) was out in front on SBS ONE then Insight (200,000), Dateline (146,000) and SBS World News (114,000).
Ben and Holly’s Little Kingdom (281,000) topped multichannels on ABC2.
The Morning Show: 127,000 / 81,000
Studio 10: 52,000 / 33,000
OzTAM Overnights: Tuesday 16 September 2014