US dramas top Timeshifted shows
We're still watching US dramas in droves but in our own sweet PVR time, rather than watching them 'Live.'
US shows comprised 14 of the top 20 titles in the last full week of Consolidated viewing, ending November 1st. There were 4 Australian titles and 2 from the UK.
All 20 of them were either scripted dramas or comedies. 9 belonged to TEN, Seven and ABC both had 4 and Nine had 3.
While Overnight viewing has struggled to see shows top 1 million viewers, we are still drawn to scripted shows. But many prefer to watch them on their own terms, away from late or fluctuating start times and advertisements.
The Blacklist was the top Consolidated show of the week commencing October 26th. Whilst it rated 593,000 in Overnight figures following The Big Adventure, it pulled in another 205,000 viewers -34% of its audience- and finished with an improved 797,000.
Gotham was next, up 180,000, and Madam Secretary was third-highest, up by 163,000 viewers.
Australian drama The Code was the fourth most-watched Timeshifted show of the week, up by 161,000. That saw it improve from 564,000 to 765,000 viewers -a good result for ABC.
Arrow (up 158,000), The Good Wife (153,000), NCIS (150,000), Homeland (142,000) and Criminal Minds (142,000) followed.
Rounding out the top ten was ABC’s Upper Middle Bogan, up by another 141,000 to finish with 672,000 viewers.
Filling out the Top 20 were Resurrection (ep 2), Scorpion, Big Bang, Scott and Bailey, Wonderland, Modern Family, Resurrection (ep 1), Doctor Who (evening), Party Tricks and NCIS: New Orleans.
Meanwhile News, Reality, Sport and Factual shows all trailed scripted titles in Consolidated viewing.
The biggest non-scripted improver was Big Brother (Thursday), up by another 99,000 viewers followed by Monday and Wednesday episodes, then The Amazing Race (81,000), buried late in Seven’s Friday night schedule. The latter lifted by a lot more than Survivor (25,000) which screens in a more viewer-friendly time on GO! Big Brother‘s lift is also well in front Recipe to Riches (33,000) and The Big Adventure (30,000).
ABC2’s Room on a Broom pulled a big extra crowd of 71,000 -better than any other multichannel title.
Best improved for SBS was The Fall, up by 69,000.
By contrast some of the biggest shows in Overnights, the 6pm news, are adding a mere 7,000 viewers, emphasising their brief window of relevance.
Together with catch-up viewing on iview, Tenplay, Plus7, Jump-In and SBS On Demand, the numbers for dramas remain significant.
Consolidated viewing (commonly known as Timeshifted) counts shows that are viewed up to 7 days after their broadcast, by those in the OzTAM survey panel.
© OzTAM Pty Limited 2014. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.