TEN simulcasts I’m a Celebrity to boost audience
Ratings: It's a long way up, but a simulcast may help TEN to lift its audience for I'm a Celebrity.
As TEN’s biggest and most expensive bet for the first quarter of the year there is a lot on the line with the show. Despite its strong launch numbers have dropped with My Kitchen Rules pummelling both TEN and Nine offerings in the timeslot. While there are some readers who welcome a shake-up in Reality offerings, the curiosity factor was short-lived for others.
Last night OzTAM indicates the show averaged 600,000 viewers in its slot (TEN indicates 610,000 for confirmed times), third in demos for its timeslot. But this includes audience share from ONE with the scheduled show White Collar not screening.
Numbers on separate channels are not available but with MASH scoring 181,000 on ONE at 7pm (prior to Celebrity simulcast) this gives us some indication of the kind of boost a simulcast may be adding to the total -anecdotal evidence, at best. Hawaii Five-0 which followed Celebrity on ONE was 48,000.
TEN is now simulcasting two of its primetime shows, in Family Feud and I’m a Celebrity, with regularity. Nine has also dabbled with simulcasts for two episodes of The Block.
Seven network won Wednesday with 35.6% then Nine 25.6%, ABC 17.2%, TEN 16.2% and SBS 5.3%.
My Kitchen Rules again finished the night streets in front of the competition with 1.63m viewers. Seven News (997,000 / 964,000) was next then Winter (918,000), Home and Away (892,000), Criminal Minds (431,000) and Million Dollar Minute (419,000).
Nine News (987,000) / 959,000) led for Nine followed by A Current Affair (924,000), The Block (720,000), Forever (619,000 / 522,000) and Hot Seat (508,000).
ABC News (794,000) was best for ABC then the return of Shaun Micallef’s Mad as Hell (768,000), 7:30 (716,000), QI (622,000), Judith Lucy is All Woman (580,000) and Adam Hills: The Last Leg (370,000).
TEN Eyewitness News was 571,000 for TEN, The Project was 494,000 / 437,000, Wonderland was 438,000. The Good Wife was 296,000.
Walking Through History was 295,000 on SBS ONE then Air Crash Detectives (161,000), SBS World News (138,000). Rectify was just 59,000.
ABC News Breakfast: 98,000 / 45,000
OzTAM Overnights: Wednesday 11 February 2015