Clever coding skews Sunday ratings
Ratings: It was an evening of overruns, simulcasts and segment coding -so what's the rub?
Sunday night was an evening of overruns, simulcasts and segment coding with TEN and Nine both coding shows strategically -so much so that it is difficult to make direct comparisons about how shows performed. Preliminary OzTAM data has not been adjusted to reflect actual broadcasts.
The best snapshot of how each network performed is in the evening share.
Nine network won the night with a 30.7% share then Seven 28.6%, TEN 21.0%, ABC 14.4% and SBS 5.4%.
Nine News (1.3m) was best for Nine but while The Block won its timeslot it was coded into two segments: Room Reveal: 1.21m / Triple Threat: 1.1m. Nine’s numbers are yet to be adjusted for overruns. 60 Minutes was 1.03m. Movie: Salt was 425,000.
Seven News (1.06m) topped Seven’s night then Sunday Night (980,000), Downton Abbey (894,000), Australia: The Story of Us (879,000) and Castle (368,000).
I’m a Celebrity Get Me Out of Here! was simulcast across three channels last night and the FIA Formula One Australian Grand Prix across two channels, with the Race down on 2014. Individual channel numbers are not available. Strategic coding also sent TEN’s multichannel shares plunging to as low as 1.3% on ONE. Fortunately it still had a good night on network share, up considerably on the same day as 2014 thanks to other programming. On TEN Shark Tank ranked 973,000 (TEN advises will be adjusted to 856,000, still a good result). NCIS: New Orleans returned to 552,000 well up on Empire last week, which was just 200,000 last night.
ABC lifted last night, up on all its key shows: ABC News (789,000) then Life on the Reef (663,000), Broadchurch (633,000) and Fortitude (321,000). Compass returned to 265,000.
On SBS ONE it was Lost Kingdoms of Central America (220,000), SBS World News (189,000), Dateline presents: Gunned Down (148,000) and Nazi Megastructures (129,000).
7TWO’s Escape to the Country led multichannels at 243,000.
OzTAM Overnights: Sunday 15 March 2015