The Block, The X Factor, The Voice and My Kitchen Rules are the most popular TV show with child audiences according to data released by media watchdog, ACMA.
A survey of viewing habits between 2001 – 2013 shows Reality TV is now the most popular genre with audiences aged 0 -14. They were especially popular with the 13–17 age group.
For children aged 5–12, movies made for family or general audiences were most popular on FTA television.
For children aged 0-4 there is also a trend towards UK titles over Australian shows, due largely to the amount of content screening on ABC2 and ABC3.
ABC is the most watched network amongst children, followed by Subscription TV (all channels grouped), Nine Network, Seven Network and Network TEN.
Highest viewing times for child audiences is between 5 – 9pm, with 7pm the peak time. A morning TV audience also watches between 7 -10am.
Top programs watched by children aged 0–14 on FTA television, 2013:
The Block Sky High—Grand Final
The X Factor Grand Final
My Kitchen Rules—Winner Announced
Toy Story 3
Toy Story of Terror
The Block: All Stars—Grand Final
Hamish & Andy’s Gap Year Asia
Domestic Blitz—The Block to the Rescue
The Lion King
Big Brother—Winner Announced
Room on the Broom
Top children’s programs watched by children aged 0–14 on FTA television, 2013:
Room on the Broom (am)
Shaun the Sheep (am)
Ben and Holly’s Little Kingdom (am)
Peppa Pig (pm)
How Many More Minutes Until Christmas? (am)
Octonauts Special: A Very Vegimals Christmas (pm)
Shaun the Sheep: Championsheeps (pm)
Peter Rabbit’s Christmas Tale (pm)
The Pajanimals (ev)
Other key findings from the research, comprising community surveys and ratings analysis, include:
- Preschool children, under five, spend more time watching free-to-air television than older children.
- Programs made for children are most commonly watched by children four and under.
- Nine in 10 children under 15 watch children’s programming on television.
- Most children aged 5-12 watch programs on commercial television, comprising a mix of reality, light entertainment, movies and children’s programs.
Of the overall top-rating programs watched by children under five on free-to-air television, excluding sport, most were watched on dedicated ABC children’s channels.
Screen Producers Australia said in a statement: “It is critical that supporting structures – such as content regulation mandating the broadcast of children’s programs on commercial free-to-air channels and funding for children’s programming on the ABC – remain in place so that Australian broadcasters continue to meet the expectations of Australian children and parents that there will be quality, age appropriate content on our television channels.”
You can download ACMA’s comprehensive Children’s Television Viewing Research here.