Multichannel Survey: ABC2 / ABC3 / News 24

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In the last of this week’s features on Multichannels, are ABC2, ABC3 and ABC News 24.

ABC2 includes ABC KIDS during daytime hours, as distinct from its primetime content aimed at 25-34 year olds. Titles include Good Game, Soul Mates and Maximum Choppage while ABC KIDS features Bubble Bath Bay, Play School and Bananas in Pyjamas.

ABC3 targets 6-14 year olds with shows including Studio 3, Nowhere Boys and Good Game SP.

ABC News 24 is the home of breaking news with Lateline, ABC News Breakfast and One Plus One.

ABC2  / ABC KIDS

BRAND IDENTITY:
ABC2: The best in provocative, surprising and entertaining content for younger Australian audiences.
ABC KIDS: The trusted home of the best local and international preschool content

TARGET DEMOGRAPHIC:
ABC2: 25-34 year olds
ABC KIDS: Primary: 2-6 year olds. Secondary: Families with Preschoolers

RATINGS / PERFORMANCE RESULTS:
ABC2: ABC2’s primary objective is to extend the ABC’s reach by engaging with younger Australian audiences, in particular those who may not connect with any other ABC properties across the ABC network.  ABC2 has been very successful in this goal with around 2.5million metro viewers visiting each week and around 1 million of them exclusive*.
ABC KIDS: ABC KIDS reaches 68% of 0-4s in metro markets each week. 19% of 2-5s watch content on iview each week (as claimed by parents). Of the total audience for ABC KIDS, 25% are children 0-4 co-viewing with an adult.

KEY FIRST RUN TITLES:
ABC2: Good Game, Soul Mates, Please Like Me, Opening Shot, Maximum Choppage, Tattoo Tales, Plebs, Ross Kemp: Extreme World, Bodyshockers, Forbidden Love, Sexy Beasts, Live at The Apollo.
ABC KIDS: Play School, Bananas in Pyjamas, Sesame Street/Furchester Hotel, Giggle & Hoot, Wiggles, Ben & Holly’s Little Kingdom, Peppa Pig

UPCOMING FIRST RUN TITLES:
ABC2: Sexy Beasts, Maddie Parry Tough Jobs, Opening Shot, Russell Brand: End the Drugs War, Extreme Russia with Reggie Yates, Extreme Brat Camp, America’s Fugitive Family, Teenage and Gay, The Human Tissue Squad.
ABC KIDS: Peppa Pig: Golden Boots, Octonauts, Guess How Much I Love You, Humpty’s Big Adventure.

RECENT SUCCESS STORIES:
ABC2: Opening Shot continues to deliver strong Australian stories from emerging documentary makers including recent titles such as Skimpy, The Agony of Ecstasy, Gaycrashers, Defendant 5, Crack Up.  One of the channel’s great unsung heroes, and one of our most popular titles with younger audiences is the award winning Good Game that continues to go from strength to strength servicing the appetite of Australian gamers week in, week out.
ABC KIDS: Bubble Bath Bay, Giggle & Hoot.

FIRST-RUN AUSTRALIAN CONTENT:
ABC2: Good Game, Tattoo Tales, Maximum Choppage, Lest We Forget What? Maddie Parry Tough Jobs.
ABC KIDS: Bubble Bath Bay, Play School, Bananas in Pyjamas, Giggle & Hoot, The Wiggles.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
ABC2: The Checkout, The Weekly with Charlie Pickering, Shaun Micallef’s Mad as Hell, Dirty Laundry Live.

PREMIUM HD CONTENT:
ABC2: n/a

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:
ABC2: Not at this stage.

*Oztam Consolidated Data (weeks 18-20, 2015, 5 city metro)

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ABC3

BRAND IDENTITY: A dedicated destination for young Australians, offering distinct, diverse and inspiring content for them and their families.

TARGET DEMOGRAPHIC:
Primary: 6-14 year olds. Secondary: Families, Students + Teachers (Education)

RATINGS / PERFORMANCE RESULTS: ABC3 reaches 13% of the metro population each week. ABC3 reaches 39% of 5-12s during day-time in metro markets each week. 

KEY FIRST RUN TITLES: Studio 3, Nowhere Boys, Horrible Histories, Dance Academy, Good Game SP.

UPCOMING FIRST RUN TITLES: Little Lunch, The New Adventures of Figaro Pho, Tomorrow When The War Began, Ready for This.

RECENT SUCCESS STORIES: Bushwhacked!, Nowhere Boys, My Great Big Adventure.

FIRST-RUN AUSTRALIAN CONTENT: Bushwhacked! Nowhere Boys, My Great Big Adventure, BTN, 3News.


 

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ABC24

BRAND IDENTITY: ABC News 24 is the most trusted and immediate news source for all Australians available anywhere, anytime. It’s the channel Australian turn to when major news breaks: when people need to know, they turn to ABC News 24. It provides up to date news and analysis from the best journalists based in Australia and around the world.

TARGET DEMOGRAPHIC: Primary: All people, Secondary: Skew young 25 – 48

RATINGS / PERFORMANCE RESULTS: Four million individual views per week, Reaches 14% of the metro population (in homes) each week but skews older (26% reach among 50+ and 9% reach among 0-49s. 86k weekly live streams via iview and website.

KEY FIRST RUN TITLES: Lateline, ABC News Breakfast, Capital Hill, One Plus One, The Mix, Weekend Breakfast, The World, The Business, Australia Wide, The World This Week, Talk About It, The Business, Grandstand

UPCOMING FIRST RUN TITLES: Lateline, ABC News Breakfast, Capital Hill, One Plus One, The Mix, Weekend Breakfast, The World, The Business, Australia Wide, The World This Week, Talk About It, The Business, Grandstand

RECENT SUCCESS STORIES: Anzac Day, Sydney Siege, NSW Election coverage, QLD Election coverage, One Plus One

FIRST-RUN AUSTRALIAN CONTENT: Everything we do

CATCH-UP SHOWS FROM PRIMARY CHANNELS: Australian Story, Behind the News, Foreign Correspondent, Four Corners, Landline, The Drum, Insiders, Offsiders, Compass, Catalyst

PREMIUM HD CONTENT: NA

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD: NA

2 Comments:

  1. eastwest101

    Put me down as a massive Good Game fan as well, a very fine example of how to make a very entertaining specialty program with heaps of information and made with real skill on a tight budget. I don’t even play a lot of games and I find this entertaining, so well done guys.

  2. Good Game is an underrated hero. Made by people who are genuinely passionate and entertaining over 5 titles each week. Absolutely love it.

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