Multichannel Survey: ELEVEN / ONE

2015-06-14_1811

All this week TV Tonight is publishing the annual Multichannel Surveys, in which each network answers a series of questions on multichannel branding, content and achievements.

This is the third year the site has published these results.

We begin with ELEVEN and ONE.

Youth-skewing ELEVEN remains the home of Australia’s longest running local Drama in Neighbours and will be screening Salem plus Free to Air premieres for Jane the Virgin and The Strain.

Male-skewing channel ONE offers a mix of Sport, Drama and Factual with upcoming titles including Those Who Kill, Last Man on Earth, Legends and local late night chat show Darren & Brose.

TEN has reiterated its desire for the government to allow its Primary channel to screen in HD, which is disallowed under current regulation.

ELEVEN

BRAND IDENTITY: ELEVEN is the home of fun and bold entertainment for a distinctly youthful audience. It showcases a mix of Australian and international content for people aged 13 to 29, including Australia’s longest running serial drama, Neighbours.

TARGET DEMOGRAPHIC: People 13 to 29.

RATINGS / PERFORMANCE RESULTS:
ELEVEN remains the #1 commercial multi-channel in weekday daytime. This year, its 13 to 29 prime-time commercial share is up year-on-year, to 6.1%. ELEVEN’s Saturday night audience is up 20% year-on-year.

KEY FIRST RUN TITLES:
Supernatural
The Simpsons
American Horror Story
Sleepy Hollow
Tattoos After Dark
Glee (just finished)
American Idol (just finished)
Dating Naked
New Girl
The Late Show with James Corden

UPCOMING FIRST RUN TITLES:
So You Think You Can Dance US
Salem
The Strain (previously aired on Foxtel, so FTA first run)
Jane the Virgin (previously aired on Foxtel, so FTA first run)

RECENT SUCCESS STORIES:
Since Neighbours’ 30th Anniversary special, Neighbours audience has lifted 23% to 278,000. Neighbours remains the #1 regular Australian program on the commercial multi-channels.
The All New Simpsons is #1 in its timeslot across the multi-channels in 13 to 29s.

FIRST RUN AUSTRALIAN CONTENT:
Neighbours
Couch Time
The Loop

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
Empire
The Graham Norton Show
MasterChef Australia
Wonderland
I’m a Celebrity… Get Me Out Of Here!

PREMIUM HD CONTENT: Not applicable.

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD: (See below)


2015-06-14_1819

ONE

BRAND IDENTITY: ONE is the home of premium entertainment for men 25 and older, offering a mix of premium scripted and reality programming as well as local and international sports.

TARGET DEMOGRAPHIC: Men 25 and other

RATINGS / PERFORMANCE RESULTS:
ONE is the most efficient network at reaching men over 25: 50% of ONE’s audience are men over 25, the highest proportion of any multi-channel. ONE’s Tuesday night audience is up 15% year-on-year.

KEY FIRST RUN TITLES:
Freddie Flintoff: Lord of the Fries
Undercover Boss USA / Canada
Extreme Collectors
Black Ops
48 Hours
White Collar
Sons of Anarchy (previously aired on Foxtel, so FTA first run)
Last Man Standing
Monster Jam

UPCOMING FIRST RUN TITLES:
Last Man Standing S4
The Millers S2
Those Who Kill (previously aired on Foxtel, so FTA first run)
Last Man on Earth
Legends (previously aired on Foxtel, so FTA first run)

RECENT SUCCESS STORIES:
Taken 2 (481,000 viewers) is the biggest program of 2015 so far on the multi-channels.
The Hidden Kingdoms nature documentaries were #1 in their timeslot across the multi-channels in men over 25.

FIRST-RUN AUSTRALIAN CONTENT:
Darren & Brose (July)
Moto GP
Australian Swimming Championships
Netball World Cup

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
Shark Tank
The Odd Couple
Have You Been Paying Attention?
Melbourne Comedy Supershows
Scorpion
Gold Coast Cops
Territory Cops
Bondi Rescue

PREMIUM HD CONTENT:
Sport, various

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD: The current Broadcasting Services Act prohibits broadcasters from broadcasting their primary service in HD.

It was intended to ensure that all Australians could access the main channels during the transition to digital.

However, it is an out-dated regulation in a post-switchover environment, particularly as new technologies develop in the delivery of broadcasting services. We have asked the government to remove this restriction as soon as possible.

The Free TV submission to the Department of Communications’ deregulatory initiatives included removal of the requirement that the primary service must be an SDTV service.

This change would allow for premium content such as the Commonwealth Games to be shown in HD on TEN.

14 Comments:

  1. Andrew Mercado

    I am with you Sugarwalls – a bit of Aussie nostalgia would not go astray on this all-American line-up. Everything comes (I believe) from an CBS contract hence the never-changing and uninspiring catalogue. Endless Becker and King of Queens repeats are good for a “yoof” audience? As if. And what about those same movies repeating over and over again! Still never seen Eurotrip? Never fear, it’ll plays every few weeks. This channel is nowhere near as cool as it should be and maybe now that Ten is getting back on track, somebody might do a much-needed programming makeover here

  2. Channel 11… Youthful? I think they (the ten network) meant Yanks!

    TV series such as Mork & Mindy, Taxi, Laverne & Shirley are hardly youthful (we are talking 1970s to early 1980s) but definitely are American!

    Personally, I refuse to watch channel 11 due to their lack/refusal in showing vintage Australian content. Unlike 7two who makes some effort.

    E-Street, Breakers, Richmond Hill and The Henderson kids would be a ideal for channel 11’s audience but Channel 10 TV execs/management would rather bore us with old American slop at the expense of letting local content rot in their warehouses.

  3. Very much enjoying The Late Late Show with James Corden, strange how episodes are running all over the place and not in order. Great it is on every night, but considering it is a 5 night a week show, not sustainable so they will need to cut back eventually. Very good imaginative writing & entertaining segments.

  4. So two networks and I will watch the last 4 eps of Californication, S11 of Supernatural, the final season of Nurse Jackie (not listed but hopefully they will still show it) and some Witches of East End.

    Neighbours was rating 300k a year or two ago so not great numbers. White Collar is done. Scorpion is not catchups but repeats of what Ten showed 8 months ago, while Ten sits on new eps because they are using MF rpts as a lead in to MC.

    • When nobody took up HD with surround in 2000, because the equipment just wasn’t available cheaply, the government regulated for an SD simulcast of the main channel. The networks later lobbied to be able to use the HD channel for other purposes to compete with Pay TVs options of choice. And all but SBS use their HD channel for alternative content because that brings in more money (most of the time (the exception is FF and launching news shows early in the evening)).

  5. ELEVEN plans to air a lot of Simpsons this week. Very lazy programming. Interesting to see what they say about ONE, it doesn’t look like it stands for anything.

  6. Since the change over to digital from analog we have gone backwards a very small minority is holding up what the majority wants……and that’s HD!!!

  7. Secret Squïrrel

    Hah, love the spin under ‘Ratings / Performance Results’, but proudly claiming the top spot in “Reach Efficiency” is a new one for me. That simply means that they’re not getting a lot of people outside the target demo watching that channel even tho’ they’re also not getting many people from within the target demo either.

    Can’t wait to see how Nine and Seven selectively quote their numbers.

  8. Okay, Eleven are still planning to air The Strain – but, what are they waiting for? Eleven has some gaps in its line-up that could easily be filled by this show and the others mentioned above.

Leave a Reply

You must be logged in to post a comment.