The subscription television industry invested a record $796 million in Australian screen content in 2014/15, according to new figures released today at the ASTRA Conference.
The figures, audited by PwC, showed that employment had grown to 8370 jobs, and the industry grew the economy by more than $2 billion.
2014/15 included a record $25 million in factual programming to coincide with the centenary of the ANZAC landing at Gallipoli, with programs including The Memorial: Beyond the ANZAC Legend, as well as local documentaries Abalone Wars and Coast Australia. The Deadline Gallipoli drama also marked the ANZAC centenary.
“The industry’s $796 million investment in local screen production is at a record high, reflecting the unprecedented desire of Australian audiences to watch Australian stories,” ASTRA Chief Executive Officer, Andrew Maiden, said today.
“Audience research shows a renewed interest in local content, making Australian production a key differentiator for the subscription television industry at a time when new streaming services are entering the market.
“This year’s expenditure brings to $6.5 billion the value of our total investment in the Australian production sector in the past decade,” he said.
Sport represented the largest genre on subscription television, with more 23,180 hours of first run Australian content broadcast during the period.
ASTRA members also exported 13,119 hours of local content to overseas audiences, helping promote Australian stories to audiences throughout the world.
For the first time the ASTRA survey measured the production of digital content by subscription television channels. 1243 hours of digital content were produced for digital consumption outside traditional broadcasts.
2014/15 Subscription TV production in Australia:
Total expenditure on Australian content
Total hours of first-run Australian content
Total hours of Australian content including repeats
Total hours of Australian content exported overseas and available to foreign audiences
Full-time equivalent employees
Economic value add
Total value added to the Australian economy