Australian Open tops Sunday TV battle
Ratings: Seven wins the first night of unofficial TV war, while Celebrity launch improves on 2014.
In a TV war no surprises that Novak Djokovic beats Val Lehman.
In the first unofficial night of the TV war (ratings don’t begin until Sunday), Seven’s Australian Open drew 1.68m viewers (Australian Open: Presentation).
TEN’s I’m A Celebrity Get Me Out of Here! pulled 1.32m viewers. Both topped Nine’s Cricket at 1.03m viewers.
Seven won the night with a 33.7% share, followed by Nine on 28.1% and TEN 20.2%. Some distance behind were ABC (13.3%) and SBS (4.7%).
The bulk of Seven’s tennis averaged 1.62m viewers. Viewing was highest in Melbourne, up to 631,000 viewers.
Nine won the News battle at 1.21m viewers over Seven’s 1.04m.
TEN’s reality show has improved on the 2015 launch of 1.2m viewers. Elsewhere the launch of The X Files was 909,000 for TEN and Modern Family was 839,000. But there were low numbers for Limitless at just 282,000 viewers. 87,000 remembered to sample Get Me Out of Here Now! on ELEVEN.
The Australian Open was well down on 2015’s 2.09m viewers (Presentation).
Full ratings wraps resume next week.
OzTAM Overnights: Sunday 31 January 2016.