Iconic children’s character Humphrey B. Bear is up for sale once again.
The price is said to be “below $1M.”
Adelaide-based Imagination CEO Shane Yeend has told New Idea “I’m sad to part with him, but Humphrey needs to be back on screen and working again.”
“If we don’t find a new owner who can make that happen, Humphrey will end up in the storeroom — and that’s a pretty sad fate for a national icon.”
Imagination has targeted the international children’s community at Kidscreen conference in Miami with an advertisement.
“Humphrey has been entertaining and educating children around the world for 50 years and holds a special place in the hearts of all Australians,” the ad reads.
Imagination purchased ownership from Banksia Productions in 2012 after the company wound up.