Today has snatched the first two weeks of the ratings year from Sunrise.
The shift follows a much-criticised “Sex and the City” sketch in which Sunrise presenters donned wigs before US actress Kristen Davis. Sam Armytage defended the show in the media after copping the brunt of an outspoken column by ABC presenter Virginia Haussegger.
Social media also lashed out at the sketch as unfunny, despite an earlier interview with Davis discussing her UNHCR role.
But there have been other recent adjustments in breakfast TV that may have impacted on numbers too.
Both shows have undergone set revamps, with Sunrise adding Edwina Bartholomew as a 5th presenter, whilst ditching segment regulars. Nine has also rebranded Mornings as Today Extra in a bid to align the two shows more closely.
Of the 10 shows that have aired in the current ratings season, Today has won 9 times.
But the race is far from over. While the two shows were as far apart as 45,000 on Thursday, they were just 1,000 the day before.
Feb 15 – 19: