Newly-branded kid’s channel ABC ME has launched with its own music video, Unique (Me2U) by 16 year old NSW Performing Arts student Angel Tairua, who previously appeared in The X Factor and Australia’s Got Talent (2013).
“It’s about kids in general and how we see ourselves. How we need to make a change. We are the newest generation and we need to step up,” she says.
The song is a hip hop track produced by Uncanny Valley, and ABC ME is inviting kids to send in their best dance moves on video to win a spot in a mega ABC ME film clip airing later in 2016. Fair enough.
But while ABC ME is clearly aiming to connect with kids with styles that speak to them, I’m less convinced the public broadcaster should be so quick to be doing this in an American accent.
I thought we were looking to tell Australian stories in Australian voices?
Or is this indicative of the path ABC ME will be diverting to from the former ABC3?
I was recently talking to a Millennial who told me she refused to watch anything with an Australian accent, which I found bitterly disappointing.
No disrespect to a talented 16 year old looking to make her mark in the music industry but this track doesn’t sit particularly well with me as a channel launch song. Word.