Nine wants Big Bash League rights
Nine will bid aggressively for the BBL rights, admitting, "We want everything" in Cricket.
The success of the Big Bash League is likely to see broadcast rights boost significantly.
Fairfax Media suggests it may lift from $20m a year to $60m a year.
“Any future deal that we do, we want everything,” said Nine’s director of sport, Tom Malone, yesterday.
“We want Test matches, we want one-dayers, we want [international] Twenty20s and we want the Big Bash. We’ve just got to try and find a way to make it work, but certainly there is a strong desire from the Wide World of Sports and from Nine more broadly to maintain our proud history with cricket.
“Cricket is such an institutional part of Channel Nine – it’s been on Channel Nine for more than 40 summers and it’s something that we want to continue well into the future.”
Nine CEO Hugh Marks also suggested it would be uneconomical for the network to extend its present financial investment in covering international cricket.