Nine is boldly breaking with tradition by announcing its 2017 return date for Married At First Sight already.
In what is clearly a move to try and claim the space first, it confirms Season 4 will premiere on Monday January 30 (a time us yet to be revealed).
The series launches two weeks ahead of official ratings on Sunday February 12th. It’s also the day after the Australian Open Men’s Final, where Seven has traditionally launched My Kitchen Rules. By contrast TEN has twice launched I’m a Celebrity Get Me Out of Here on the day of the Men’s Final.
After a weak start to 2016, Nine is going all out with its start for 2017.
A mega-sized Married at First Sight has been produced by Endemol Shine Australia and stripped across multiple nights with relationship psychologist John Aiken, neuropsychotherapist Trisha Stratford and dating expert and psychologist Mel Schilling pairing 20 singles into 10 couples.
Nine has also confirmed a one hour Hot Seat will go head to head with The Chase next year.