Returning: Married at First Sight

Nine is boldly breaking with tradition by announcing its 2017 return date for Married At First Sight already.

In what is clearly a move to try and claim the space first, it confirms Season 4 will premiere on Monday January 30 (a time us yet to be revealed).

The series launches two weeks ahead of official ratings on Sunday February 12th. It’s also the day after the Australian Open Men’s Final, where Seven has traditionally launched My Kitchen Rules. By contrast TEN has twice launched I’m a Celebrity Get Me Out of Here on the day of the Men’s Final.

After a weak start to 2016, Nine is going all out with its start for 2017.

A mega-sized Married at First Sight has been produced by Endemol Shine Australia and stripped across multiple nights with relationship psychologist John Aiken, neuropsychotherapist Trisha Stratford and dating expert and psychologist Mel Schilling pairing 20 singles into 10 couples.

Nine has also confirmed a one hour Hot Seat will go head to head with The Chase next year.

8 Comments:

  1. Will be interesting to see how this goes against MKR, will be surprised if it surpasses the cooking show but you never know, think the only thing that might topple it is The Block, but although it did quite well this year don’t know how much longer people will be interested in renovation shows, same thing year after year, wish channels could come up with more interesting viewing.

  2. Its great to have a date being promoted rather than “coming soon” all the time on the 50 ads per hour they play for this show – but as we saw earlier this year with The Block, the date can change at the last minute.

  3. Armchair Analyst

    7Sport won’t really care if oz tennis players make it to the 2nd half of tournament! They will however care if then foreign superstars don’t or do! Its because those players are more valued and sought after than local talent because local talent doesn’t win consistantly! So they will b just fine with the foreign talent making it to the 2nd week! Maybe 7Sport can bring back Talking Tennis maybe 2 episodes, one at the end of each week & a preview episode!

  4. Wouldn’t be surprised if they bring it forward or push it back when Seven or Ten announce their plans.

    Seven will just be crossing their fingers that a few Aussies make it into the back half of the Australian Open to keep eyeballs to the tennis (and those MKR promos) in that second week!

  5. I have never watch the show and never will. I highly doubt that this needs to be stripped across multiple nights I don’t understand why networks push for this on all their reality shows. People want variety not the same show every night.

    • Ditto. I think that reality shows starting on different TV networks simultaneously is an overkill. Maybe the TV Networks think carefully of what needs to be done for everyone to have a fair amount of other things

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