My Kitchen Rules won the OzTAM ratings battle hands down, and according to media intelligence agency Meltwater, it also dominated social media chatter on Monday night.
MKR had a 52.5% “share of voice” in social media.
But in terms of online press coverage TEN’s I’m A Celebrity Get Me Out of Here was dominant at 63%.
Meanwhile Nine yesterday said that Married at First Sight has scored in the Nielsen Social Ratings (Twitter & Facebook) ahead of the show’s launch. TEN claimed #ImACelebrityAU trended at #2 nationally on Monday night.
Fortunately for Seven, it’s OzTAM that counts most with advertisers.