Why did The Verdict fail?
"Everyone in the media wanted to jump on it and kill it straight away," Nine news boss reflects.
Despite passion for a 24 / 7 news cycle, not many commercial networks are taking the plunge with late night news or innovative programming.
Are they mindful of Nine’s brief foray with The Verdict in 2015? The show hosted by Karl Stefanovic only lasted 8 episodes, but Nine news & current affairs boss Darren Wick recently told TV Tonight there were lessons learned.
“I don’t think it was a fail, because I think we learned a lot from it. By the end of it the show had a really good rhythm,” he said.
“Everyone in the media wanted to jump on it and kill it straight away. It didn’t quite know what it was to begin with and it took a little bit of time to evolve.
“It was in a challenging timeslot, on a Thursday at the end of the year, post-footy season. It was an audience who were usually accustomed to tuning down at that time of the week.
“Some of the content was a little bit heavy in the earlier shows but we found the balance, the right rhythm. It would have been good to have a second season to see what we could do with it.”
But ‘Wickie’ said Nine has no plans for late night news.
“It’s hard. With mobile phones, tablets and desktops, that 24 hour news is (already) there. So it’s a challenge whether the old late-night news model still sits there,” he explained.
“Late night news is probably a financial decision for us, and Seven would be in the same boat.”