If Royal Wedding fever is in the air many viewers appear to be over it already.
Last night several specials and a telemovie struggled to generate interest, while London-based breakfast shows have been underperforming all week.
Invitation to a Royal Wedding at 7:30 last night on Seven pulled 410,000, almost doubled by MasterChef‘s 792,000 and eclipsed by 7:30 on 476,000. The Harry & Meghan telemovie at 9:30 was unexcited at 235,000.
All week London-based Sunrise and Today have been averaging lower than their usual performance in Sydney. While Sunrise has been winning that tussle each day, at around the 250,000 mark, yesterday it was Today‘s turn.
The Front Bar won in Melbourne at 211,000 in a battle with The Footy Show‘s 176,000.
Meanwhile Nine News, A Current Affair and The Chase won their slots.
Nine led in primary share but Seven network won Thursday with 29.2% then Nine 27.8%, TEN 19.9%, ABC 15.6% and SBS 7.5%.
Seven News (949,000 / 927,000) led for Nine then Home and Away (623,000), The Chase (565,000 / 351,000), Invitation to a Royal Wedding (410,000), The Front Bar (297,000) and Harry & Meghan: A Royal Romance (235,000). A Harry & Meghan: Royal Rebels special was 195,000 in 2 cities.
No doubt it will bounce back big time tomorrow night.
Nine News was #1 with 971,000 / 910,000 followed by A Current Affair (790,000), Hot Seat (554,000 / 341,000), The Footy Show (416,000) and Thursday Night NRL (384,000 in 2 cities). RBT was 317,000 in 3 cities.
MasterChef Australia (792,000) won its slot for TEN then The Project (523,000 / 338,000), TEN Eyewitness News (429,000), Law and Order: SVU (377,000) and Family Feud (294,00). An Instinct repeat was 220,000.
ABC News (664,000), 7:30 (476,000), The Coronation (367,000), QI (236,000) and Think Tank (226,000) comprised ABC’s night. Wentworth was just 114,000.
On SBS it was Great British Railway Journeys (267,000), The Handmaid’s Tale (243,000), Luke Nguyen’s Food Trail (178,000), SBS World News (136,000) and Next of Kin (88,000).
Peter Rabbit hopped to the top of multichannels with 203,000.
OzTAM Overnights: Thursday 17 May 2018