An estimated 43% of Australian households subscribed to SVOD services at the end of June 2018, an increase from about 30% a year ago, according to a new report.
This compares with roughly 70% in the US and 60% in the UK.
Telsyte estimates Netflix had about 3.9 million Australian subscribers with Stan passing the 1 million mark at the end of June. Late to market Amazon’s Prime Video streaming service has so far failed to make much headway in the Australian market.
Pay TV numbers have remained reasonably steady in the past year at about a third of Australian households subscribed at the end of June 2018, although this is likely to include Foxtel Now numbers.
The Australian Financial Review reports the research firm compiles its figures from a combination of online surveys with viewers, interviews with executives from service providers, network operators, content providers, retailers, and hardware manufacturers and streaming company reports.
Telsyte estimate more than 2 million Australians tuned in to the FIFA World Cup in June 2018 via Optus Sport, despite its playout problems.