Seven’s My Kitchen Rules yesterday revealed the word “trans” was at the centre of its on-air promotion as an “unforgiveable word.”
It followed controversy around the ‘C word’ being censored by Married at First Sight.
The moment happened when Group 2 contestants were reflecting on their first impressions of one another:
“I thought you were trans,” Lyn said to Karolina.
“You thought I was a transvestite?” Karolina asked.
“Only because you’re so tall,” Lyn replied.
“Oh my god, you really are saying it!” Karolina retorted.
An upset Lyn apologised before leaving the table.
While the misunderstanding may have been awkward between contestants, it was Seven’s promo department that turned it into a firestorm, teasing “one word” was uttered that was “so unforgiveable.” That’s despite Karolina accepting Lyn’s apology.
On social media Seven came under fire for ignorant language and sensationalist promos.
Seven associating “trans” with a network promo as an “unforgiveable word” was a new low for the show this year as it desperately tries to knock off Nine’s Married at First Sight. Neither Pete Evans nor Manu Fieldel, presumably absent from the table, weighed into the debate as the voice of authority.
“Trans” was quickly hijacked into “transvestite” by Karolina, with no attempt to distinguish between ‘transgender, transsexual’ or the very dated ‘transvestite’. Neither were there any community links provided for those seeking further information.
While shows like All Together Now have done much work for inclusivity in an early evening timeslot, it didn’t take long for MKR to overlook it for the sake of a reality controversy.
Seven has also previously signed an industry Diversity Charter:
We aim to actively reflect the diversity of Australian society at every level of our workforce, by gender, age, race, sexual orientation, nationality, religion and disability or geographic location, both in our employees and the stories we tell.
Seven has been contacted for comment.