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SBS adding M-rated content to afternoon TV

Previously only allowed on school days, M content will now be seen any day between 12-3pm.

SBS is introducing M classification content to SBS and SBS VICELAND between 12-3pm.

M programs are not recommended for people under 15 years of age.

Previously M content in the afternoons was only allowed on weekdays that were schooldays but will now be broadcast any day of the week.

There is no change for NITV and SBS Food where programs classified M may only be shown between noon and 3pm on weekdays that are schooldays.

SBS is also changing the way it provides advice on the principal reasons for an M or MA15+ program classification.

Consumer advice will now be provided in the with a graphic appearing at the start of the program, rather than audio and visual advice given before the program commences.

SBS has made two revisions to its Code of Practice, which will come into effect on 8 February 2019.

8 Responses

  1. ABC has been doing this for a few years when parliament isn’t on… but some of the daytime movies the networks have shown around lunch time have been quite gruesome… M rating easily

  2. I am confused about SBS’s charter – I thought that they were meant to present non-Australian content to show a balance of ethnicity. Instead, they lead me to believe that the rest of the world (and our indigenous) exist on soft porn TV.

  3. I’m not sure if it’s okay to broadcast M classified programming on weekends during daytime because it’s not an expected thing to do. Networks have broadcasted M classified programming on weekdays, such as matinee movies & talk shows, however, it’s during the time children would be at school. I remember watching adult oriented shows during daytime, such as Ricki Lake & Jerry Springer in my childhood, & remember thinking I was open minded & mature enough to watch that programming. I wasn’t disturbed by the content, I just thought it was a bit eye-opening. There can be consideration of notices for use of parental guidance locks as it is a common feature in digital TV’s nowadays.

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