10 has expressed disappointment with the numbers for Chris & Julia’s Sunday Night Takeaway but is upbeat about the content and looking to tweak it across coming weeks.
Against mega-numbers of Nine’s MAFS hit, last night it debuted to just 383,000 viewers. In the current climate nothing else is attracting oxygen against Nine’s show with even the decade-long My Kitchen Rules doubled by Nine.
10’s chief content officer Beverley McGarvey said, “Chris & Julia’s Sunday Night Takeaway was a big swing for 10 last night and while we’re disappointed it didn’t have a bigger impact, we’re happy to have offered fresh, family-friendly entertainment as an alternative on a Sunday evening. Chris and Julia pulled off a mammoth task and we’re so proud with how seamlessly they pulled the show together, mere moments after arriving back from Africa.
“The great thing about a live show is that we can listen to the feedback and tweak the show making it snappier as it builds over the coming weeks.”
As a Live show some elements of the show could not be promoted ahead of time.
“We can now promote all of last night’s popular segments retrospectively and show a broader audience that next week you too could Win the Ads or become part of the Happiest Minute on television!” she added.
Since the start of official ratings 10 is struggling to make impact, despite good feedback for Dancing with the Stars, but it notably contributed to MKR hitting an all-time low. Foxtel-produced Gogglebox is now its most consistent performer.
10’s schedule has boldly attempted a suite of shows against stripped reality, a strategy Nine perilously attempted in 2016 with Australia’s Got Talent and Farmer Wants a Wife in 2016.
Its next stripped offering is expected to be Bachelor in Paradise around April.