Boom! 1.16m for Masked Singer launch

10 has a new hit on its hands.

The Masked Singer launched to a huge 1.16m viewers as the #1 show last night.

The singing show is the network’s biggest launch since I’m A Celebrity Get Me Out Of Here! in 2015. It dominated the demos and lit social media afire as viewers tried to guess the performers.

To get those sort of numbers against the Brownlow Medal was no small feat, but the gamble paid off as it became an alternative, particularly in non-AFL cities.

Its launch sent The Block down to 801,000 in it slot. Australian Story (696,000) and 7:30 (579,000) followed.

The Brownlow Medal, playing at various times and across two channels, drew 880,000, down on 2018’s 895,000. The Red Carpet Arrivals were 463,000. But it sure helped Seven to a comfy network win.

Have You Been Paying Attention? was also strong at 823,000, on par with last week. Four Corners was 564,000 while This Time Next Year fell to 395,000.

But there were big problems for Today in breakfast, at just 169,000 it was one of the lowest numbers all year. Nine tied with ABC’s News Breakfast over two channels while Sunrise with Emmy carpet coverage was way ahead at 299,000.

Seven network won Monday with 34.7% then 10 22.7%, Nine 21.9%, ABC 15.4% and SBS 5.3%.

Seven News (1.01m / 1.03m) was best for Seven on a night of staggered scheduling.  The Chase was 618,000 / 388,000, Home and Away drew 529,000 in 3 cities, Highway Patrol was also 228,000 in various cities.

The Project was 527,000 / 287,000 for 10 then 10 News First (343,000), a Carl Barron special was 221,000 and Celebrity Name Game was low at 185,000.

Nine News drew 941,000 / 892,000, then A Current Affair (804,000) and Hot Seat (465,000 / 281,000) for Nine.

ABC News (673,000), Media Watch (425,000), Q&A (278,000), The Drum (188,000) also comprised ABC’s night.

On SBS it was SBS World News (148,000), Elizabeth (133,000) 24 Hours in Emergency (123,000), Mastermind (91,000) and Let’s Talk About Sex (90,000).

Bluey again topped multichannels with 166,000.

Sunrise: 299,000
Today: 169,000
News Breakfast: 126,000 / 43,000

OzTAM Overnights: Monday 23 September 2019

Amended.

54 Comments:

  1. Wow! 10 must be feeling even better today as I heard they missed out on The Voice rights which was a massive debut for Nine. I remember a certain quote from a 10 exec earlier this year on TV Tonight saying The Masked Singer was an interesting concept but very expensive. Looks like they will have a few highlights of the week alongside Gogglebox in what was otherwise going to be a mostly filler schedule later in the week…Bondi Rescue, Jamie Oliver.

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