Last week on Q&A host Tony Jones made a statement that SKY News “After Dark” ratings were about 5000 viewers, but last night issued a clarification.
“Last week I speculated the audience for SKY News After Dark was perhaps 5000,” he said this week.
“I asked SKY to fact check that, and of course they did, so they claim that more than 60,000 tune in at night.
“So I hereby turn over the issue to other fact checkers.”
Pay TV ratings are national not 5 city metro, but that doesn’t deny that the 60,000 number is still an accurate reflection.
Last night The Bolt Report was the top rating show on Subscription television at 69,000, with Paul Murray Live and Credlin at 54,000 each.
These are fairly typical Monday numbers for each. “After Dark” opinion shows are usually only beaten by Sport or flagship titles such as Game of Thrones, Gogglebox, Grand Designs Australia, or Wentworth.
It’s clear SKY News has found an audience sympathetic to the opinions of its After Dark shows, which differs from the programming strategy of continued rolling news.
What’s worth remembering is that the shifts that have occurred in Free to Air have also occurred in Pay TV: News & Sport are viewed mostly Live, while Drama and other genres are Timeshifted.
This is especially more true for Foxtel viewers who have an iQ and streaming capacity. Foxtel have been very vocal about the amount of Drama that is streamed On Demand and it is fast becoming the norm…
The combination of finding a sympathetic audience -which has undoubtedly built in recent years- together with far more Timeshifted in Drama means that SKY News is reflected well in Overnight numbers. What’s lost in that conversation is that other shows pick up much more steam in the subsequent week.
60,000 is nevertheless an accurate snapshot of its After Dark shows.