On the weekend TV Tonight revealed Celebrity Name Game would head to 10 BOLD to allow 10 News First room to trial an extended bulletin.
That has seen 10’s share lift at 6pm on the primary channel, albeit in summer when a number of news anchors have vacated their chairs.
But it hasn’t been quite so kind to Celebrity Name Game.
It should be noted the show is in repeats at present, but only around a quarter of the audience is now watching on BOLD.
On Monday it drew a multichannel audience of 41,000 metro viewers. Yesterday it was 35,000. Strictly speaking those are down slightly on what Judge Judy had in the BOLD 6pm slot in the week previous.
10 is understood to have several months of new episodes in the can, so it is probably looking for survey to resume before those are rolled out.
The main game is now not celebrities, it is in building news at 6.