Colin Fassnidge has blamed Seven for the low ratings of My Kitchen Rules.
Speaking to 2GB’s Chris Smith, he said, “This year was the best one we’ve done but not everyone’s watching it, at the moment, cause we’ve got some people in Channel 7 who don’t know how to program a show.
“But what do I know? I’m only a cook!
“A lot of work went into this and then some stupid decisions were made to go up against the tennis and Married, we should have started a week early.”
MKR was beaten on its opening night against the Australian Open and I’m a Celebrity Get Me Out of Here, in a move designed to get the jump on Married at First Sight‘s debut.
Seven Director of Programming Angus Ross told TV Tonight recently,“The Australian Open final is a big event, no doubt. But I think history has shown that there’s always an audience for alternative programming on that night and it’s just about getting your fair share of that.”
Of course it’s easier to criticise a Programming decision in hindsight. It’s a shame Fassnidge was not asked whether the format changes that have given him more screentime are part of the reason viewers are switching off too…
“The flak we’re getting at the moment is not really warranted. This is totally different to the other MKRs we’ve done. Tune in, it’s not too late,” he added.