Networks snub children’s TV for reality, game shows & branded content
Blind Freddy will tell you that on a multichannel you can't expect bumper numbers.
Australian commercial networks are snubbing Children’s Television, languishing in low level timeslots that attract small audiences.
For the most part Children’s TV is buried on multichannels in early morning timeslots that attract viewership of less than 6000 viewers.
More kids watch The Block, My Kitchen Rules and The Masked Singer than Kitty Is Not a Cat, Drop Dead Weird and Random & Whacky.
Seven, Nine and 10 are pushing the government to relieve them of their obligations to produce original Australian Children’s TV because they draw low audiences. Blind Freddy will tell you that 7:30am on 7TWO you can’t expect bumper numbers. First run drama The Bureau of Magical Things premiered at 10:30 on a Sunday on a multichannel.
Our primary channels are dominated in afternoons by news, game shows, cooking and US soap. On weekends it’s sport, branded content and travel. Meanwhile Nine recently axed Kids WB after 13 years. Saturday Disney was replaced by Home Shopping after 26 years on Seven.
Children’s producers will argue their shows are also given zero promotion -on air promos, bus shelters and radio ads go to the latest reality juggernaut. Clickbait articles ensure they all hog the media conversation.
While the big three networks are driving the push to axe these obligations the #SaveKidsTV campaign has the support of :
Screen Producers Australia
Media and Arts Entertainment Alliance
Australian Directors Guild
Australian Writers Guild
Australian Guild of Screen Composers
Australian Cinematographers Society
Australian Children’s Television Foundation
Australian Council on Children and the Media
Australian Screen Sound Guild
Australian Teachers of Media
Australia has always prided itself on its reputation for Children’s TV -sold in multiple territories and winning awards around the globe. April marks 30 years since Round the Twist, a celebrated classic and international hit.
What shows from 2020 will we still remember in 30 years time?