ABC and SBS lead the most trusted news brands in Australia according to a global news survey by Reuters Institute.
Seven News led in the commercial TV news battle just ahead of Nine News. 10 News did not rate a mention in the Brand Trust area, but was fourth in the overall audience reach.
Online (incl. social media) was the most popular source of news at 76% followed by TV (63%), Print (52%) and Social Media (25%).
TV news remains strong and steady and continues to be a significant source of news, especially for the COVID-19 and bushfire crises while newspapers continue to fall, and social media stagnate. Online, increasing numbers of Australians are using their mobile phones to access news, widening the gap between mobiles and computers.
This year’s findings need to be seen through the prism of the bushfire crisis that was ongoing when this survey was taken. Trust in news and trust in news I use dropped over the past 12 months and the number of people who say they do not trust the news also rose. The fall is bigger among people who rely mainly on traditional news compared to those who rely mainly on online news.
14% pay for Online news.