10 All Access to rebrand, relaunch.
ViacomCBS's long-awaited streaming rebrand is set for early 2021.
10 All Access will be rebranded and significantly expanded in early 2021 as part of a global streaming push by ViacomCBS.
Set to feature content from Showtime, CBS All Access, CBS, MTV, Comedy Central, Nickelodeon and some first-run Paramount films, the new service will also screen in Latin America, the Nordics, and Eastern Europe.
New series are expected to include Halo, American Rust, Guilty Party, The Harper House. Other titles, with varying degrees of exclusivity, are expected to include The Good Wife, The Affair, Californication, Deadwood, Dexter, House of Lies, Nurse Jackie, Oz and the original Twin Peaks. It isn’t clear if Star Trek: Picard will join after a period with Amazon Prime. The new service will be home to all new Showtime premieres, currently signed to Stan.
“We’re going to continue working with our colleagues in our distribution team to work out the right approach to allocate rights and windowing in those markets,” David Lynn, president and CEO of ViacomCBS Networks International, told Variety. “We have more than enough content to continue to do licensing.”
“The content offering will vary per market,” said Lynn, adding that “we’re definitely going to produce local originals for the service in some, if not all, the phase one markets.”