MTV VMAs: social distancing style
Here's how MTV got creative in staging its awards during a pandemic.
- Published by David Knox
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- Filed under Coronavirus, Subscription, Video
MTV dug deep for a creative solution to a safe broadcast of the MTV Video Music Awards this year.
The event was staged in outdoor locations across New York, which is sorta similar to what the Emmys is planning.
Lady Gaga was one of the big winners including a first-ever ‘Tricon’ award. “You can’t just call her a triple threat,” Bella Hadid said by way of introduction. “She turns pop music into high art. She redefines fashion,” Hadid continued, calling Gaga “a powerhouse” actor and someone who “inspires and empowers all of us.”
“I want to share this award with everybody at home tonight, everybody at home who is their own form of a Tricon,” Gaga said in her acceptance speech. “I want you to know that you can do this too. Just because we’re separated right now and culture may feel less alive in some ways, I know a renaissance is coming, and the wrath of pop culture will inspire you, and the rage of art will empower you as it responds to hardship with its generosity and love.”
MTV screened the event Live this morning in Australia, with 10 Peach to repeat it at 9pm tonight.
⚡️WOW, @theweeknd JUST OPENED THE #VMAs WITH HIS SMASH-HIT ‘BLINDING LIGHTS’ at @edgenyc ⚡️
You know I’ll be watching this OVER AND OVER AND OVER. What a superstar. 👏 pic.twitter.com/9SZA6zHtQ6
— Video Music Awards (@vmas) August 31, 2020
💗@LADYGAGA AND @ARIANAGRANDE JUST TOOK US TO CHROMATICA AT THE #VMAs 💗
You need to watch this performance right now ⚔️ WHAT AN ICONIC DUO! 🌧 pic.twitter.com/TcjY1Wdz0F
— Video Music Awards (@vmas) August 31, 2020
How inspirational was @ladygaga's Tricon Award acceptance speech?! We are still in awe! #VMAs pic.twitter.com/XKoDxSJiEs
— MTV (@MTV) August 31, 2020
💜 @BTS_twt is taking home the Moon Person for Best Pop at this year's #VMAs! ✨ pic.twitter.com/vfNyLM3ikU
— MTV (@MTV) August 31, 2020
.@CNCOmusic's #VMAs Performance was on 🔥We are still dancing! pic.twitter.com/d7srlhG4La
— MTV (@MTV) August 31, 2020
What a great way to close out tonight's #VMAs! #BlackEyedPeas (@bep's) killed it!🔥 pic.twitter.com/334FkwOpgL
— MTV (@MTV) August 31, 2020
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