What a difference six weeks makes.
That was when Chris Sebastian won The Voice 2020 with 911,000 metro viewers. Although that was down on 2019’s 1.02m Nine was upbeat about its BVOS numbers, up 78% year-on-year (22% for the season).
Nine certainly had intent for another seasons. In June it even advertised for 2021 casting. So what went wrong?
Last week Hugh Marks was flagging the $40m costs associated the show without letting on Nine had already walked away from the show.
“If you look at shows like The Voice, which was a $40m cost in the schedule, as you go forward those shows get a little bit more difficult to hold onto. Over the next couple of years you’ll see some of those higher cost shows be replaced by some other initiatives which we’ll have,” he said.
Yesterday Seven surprised the market by announcing it had swooped on the show. Seven plans a trimmer season, reportedly to move from blind auditions to semi-finals. It will likely keep costs down with local judges.
Sonia Kruger, a James Warburton favourite, is now aligned with Big Brother, The Voice (both of which she hosted on Nine), and as a judge on Australia’s Got Talent for when it regroups. Don’t forget she was originally announced for Holey Moley….
While Nine is tightening its belt, the Australian Financial Review even suggests Seven might look at Australian Ninja Warrior next (and let us never mention Australian Spartan, right?).
Meanwhile what will Nine air in place of The Voice‘s 8 weeks? It isn’t saying just yet, with virtual Upfronts due on September 16.
Marks also said,”If you look year on year generally through that winter period is when we would play Love Island, it’s a dominant performer in BVOD. We had neither the Australian Love Island nor any of the offshore versions (which) have all been postponed due to COVID.”
Except that Nine has never had Love Island Australia on air in winter.
So if we’re to read between the lines, is this the plan for next winter? The show is a hit with younger viewers which The Voice was not.
Coincidentally, it to is produced by ITV Studios Australia…