Into the history books it goes….
2.98m viewers watched Richmond win their third AFL Grand Final in four years last night -the biggest audience all year. Adding in regional viewers the numbers rose to 3.81m viewers.
In Melbourne alone there were 1.58m viewers -the biggest GF audience ever in Melbourne- followed by Sydney at 413,000.
The first-ever night time Grand Final drew a phenomenal 65.8% share for Seven -the highest ever recorded since OzTAM began in 2001.
The primetime match contrast with 2019’s 2.2m which was the lowest metro audience for the Grand Final since OzTAM records began (2.94m with regional).
The win has pushed Seven into a neck and neck battle with Nine for the year overall -both at 17 weeks each, both at 37.6 % commercial share in Total People.
Angus Ross, Seven’s Director of Programming, said: “We lead every key demo since June, a huge turnaround from the first half of the year. The success of our new prime time tentpole strategy, with Big Brother, Farmer and now SAS, has proven hugely successful for us. Add to that the AFL, which has seen significant year on year ratings growth, and our unbeatable content spine, and it’s clear that momentum is with us at Seven. It’s going to be a tight race to the end of the year.
“We’ve been able to level the score in 2020 with a schedule significantly impacted by COVID-19 – we’re down two and a half prime time tentpoles and lost the AFL for two months. Imagine what we’ll be able to do in 2021 with a fully loaded prime time schedule, a full AFL season and of course, the Tokyo Olympics – set to be the biggest event ever.”
This post updates.